Vanity URLs for Debut in Super Bowl Commercial

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 3, 2013.

  1. macrumors bot


    Apr 12, 2001

    Apple introduced App Store Short Links a few days ago, giving developers a way to promote their apps with easy to remember App Store URLs.
    As noted by CNET, the feature made its public debut during a Super Bowl commercial for the upcoming movie Star Trek: Into Darkness.

    At the end of the commercial, there is a promotion for the film's companion app, directing viewers to This link takes users to the app page in the App Store, functioning in the same way as the traditional link.

    According to Apple's Developer notes, the vanity URLs will be assigned to apps when they are submitted to the iTunes App Store or the Mac App Store.

    As Apple points out, the shortened links are ideal for developers who want to share an app in a print ad, a TV or radio spot, an app trailer, or on a billboard.

    The simple domain names can be directed towards individual apps or all of the apps a company produces. In demand names that result in naming conflicts will result in a search page, so Apple is encouraging developers to create unique names for apps to prevent future problems.

    Article Link: Vanity URLs for Debut in Super Bowl Commercial
  2. macrumors newbie

    Jul 25, 2002
    The link in the article doesnt work..It should be with no www in front of it.
  3. macrumors 6502

    Oct 15, 2007
    It worked for me. I don't see any www. Maybe the editor who posted it realized his mistake in the 5 minutes since posting it?
  4. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    Cool feature :) I think Apple did this to replace the weird online iTunes store thingy that people normally get directed to when people link to an app online.
  5. macrumors 604


    Nov 26, 2007
    So can existing apps have these nifty new links?
  6. Moderator


    Staff Member

    Dec 7, 2002
    Whakatane, New Zealand
    I love how the title tag says "bye bye" if you go to :p
  7. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    It's an inside job! :p:eek:
  8. macrumors 65816


    Jan 21, 2004
  9. macrumors 68000

    May 6, 2004
    I guess this is why Apple wanted to trademark "App Store" and prevent Amazon from using it. Maybe if they used this site before the case start, they may have that part of the lawsuit.
  10. macrumors 6502a


    May 7, 2011
    You know, I was thinking the same. Could this be used as a point to fight the trademark suit?
  11. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    Maybe not now, as they could've simply done it for the reason of winning the trademark suit. Shoulda done it earlier...
  12. macrumors 68000

    May 6, 2004
    It might possibly be used in an appeal, if it's even allowed to be used. But then again it might have been use in the trial but under seal, bc that hadn't started using it yet.

    As for that lawsuit, it was interesting for Amazon to change from "Marketplace" to "App Store"

    Also interesting when MS joined Amazon to fight the trademark for "AppStore" or "App Store" whichever the phrase was, there was much speculation about an Apple response to MS.

    The media speculation was that Apple could invalidate the MS Windows trademark bc it was generic and Apple had used the term in Mac documentation before MS began work on Windows.

    Any which way, seems like Apple could have easily done this new website thing years ago, and they'd have better legal footing.
  13. macrumors 6502

    Dec 22, 2009
    Middlesbrough, England
    lets just hope this leads to being able to browse the app store and install apps straight to the phone from the browser, as well as see what iTunes content you own and what apps are currently on your devices.

    You know, like Google have been doing for awhile now.
  14. macrumors 65816


    Sep 1, 2010
    just annoying to me, click on link, wait 20seconds, get told you cant access the site out side the USA,

    and again apple, this is why the USA is the only market your number one in and all the others your losing out to Android.

    Apples view of the world seems to follow the USAs sporting view of the world, i.e the world series, is USA only, not the actual, you know, WORLD. :rolleyes:
  15. macrumors 68030


    Feb 4, 2010
    I hope I can follow that link to get the app for my Android phone. :p
  16. macrumors 6502a

    Jul 10, 2007
    Vienna Austria Europe
    App Names

    There are some apps with really long names like…

    TOP Files | PDF reader. Documents & Files storage with Dropbox, Google Drive & SkyDive support. View, download and upload images, videos, pdfs, office docs: docx, powerpoint, spreadsheet. Usb disk and cloud file management.

    Obviously developers can insert a novel as a name. The "normal" URL is

    (BTW free for a limited time.) What's the "new" URL?
  17. macrumors regular

    Jan 2, 2002
    Even better, the body of that page says:
    Bye Bye  You shouldn't be here.
  18. macrumors 6502a

    Apr 12, 2012
    Works in Canada...
  19. macrumors 68000


    Sep 13, 2011
    No problem from Malaysia
  20. macrumors 68030

    Oct 31, 2007
    London, UK
    Doesn't work in the UK.

    Studio's fault of course, but bad business development work with Apple to partner with US only spots to show off the new feature. Which is not surprising after the failures to work well with others that were Passbook and Lightning.
  21. applesith, Feb 4, 2013
    Last edited: Feb 4, 2013

    macrumors 68020


    Jun 11, 2007
    WWW should not make a difference. That's embarrassing for any website this day in age to have the www problem.
  22. macrumors 601


    Oct 1, 2010
    nice. Will make it easy to promote your apps.
  23. macrumors 65816


    Jan 5, 2010
    Almost Rock Solid
    Apple: We couldn't trademark "App Store," but we got the DOMAIN!

    Amazon: Dang. Is available?
  24. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    Works for me in New Zealand... What country are you in?


    +1. www is totally pointless and should be irrelevant.
  25. Moderator


    Staff Member

    Dec 7, 2002
    Whakatane, New Zealand
    Heh, didn't notice that!

    That's interesting; it doesn't work for me unless I use my US iTunes account.

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