Vanity URLs for AppStore.com Debut in Super Bowl Commercial

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 3, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple introduced App Store Short Links a few days ago, giving developers a way to promote their apps with easy to remember App Store URLs.
    As noted by CNET, the feature made its public debut during a Super Bowl commercial for the upcoming movie Star Trek: Into Darkness.

    [​IMG]
    At the end of the commercial, there is a promotion for the film's companion app, directing viewers to AppStore.com/StarTrekApp. This link takes users to the app page in the App Store, functioning in the same way as the traditional itunes.apple.com link.

    According to Apple's Developer notes, the vanity URLs will be assigned to apps when they are submitted to the iTunes App Store or the Mac App Store.

    As Apple points out, the shortened links are ideal for developers who want to share an app in a print ad, a TV or radio spot, an app trailer, or on a billboard.

    The simple domain names can be directed towards individual apps or all of the apps a company produces. In demand names that result in naming conflicts will result in a search page, so Apple is encouraging developers to create unique names for apps to prevent future problems.

    Article Link: Vanity URLs for AppStore.com Debut in Super Bowl Commercial
     
  2. macrumors newbie

    Joined:
    Jul 25, 2002
    #2
    The link in the article doesnt work..It should be appstore.com/StarTrekApp with no www in front of it.
     
  3. macrumors 6502

    Joined:
    Oct 15, 2007
    #3
    It worked for me. I don't see any www. Maybe the editor who posted it realized his mistake in the 5 minutes since posting it?
     
  4. macrumors 604

    Joined:
    Sep 17, 2009
    Location:
    Melbourne, Australia
    #4
    Cool feature :) I think Apple did this to replace the weird online iTunes store thingy that people normally get directed to when people link to an app online.
     
  5. macrumors 603

    ArtOfWarfare

    Joined:
    Nov 26, 2007
    #5
    So can existing apps have these nifty new links?
     
  6. Moderator

    Nermal

    Staff Member

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    #6
    I love how the title tag says "bye bye" if you go to www.appstore.com :p
     
  7. macrumors 604

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    Location:
    Melbourne, Australia
    #7
    It's an inside job! :p:eek:
     
  8. macrumors 65816

    kjs862

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    Jan 21, 2004
    #8
    Pretty cool!
     
  9. macrumors 68000

    Joined:
    May 6, 2004
    #9
    I guess this is why Apple wanted to trademark "App Store" and prevent Amazon from using it. Maybe if they used this AppStore.com site before the case start, they may have that part of the lawsuit.
     
  10. macrumors 6502a

    lolkthxbai

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    #10
    You know, I was thinking the same. Could this be used as a point to fight the trademark suit?
     
  11. macrumors 604

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    Melbourne, Australia
    #11
    Maybe not now, as they could've simply done it for the reason of winning the trademark suit. Shoulda done it earlier...
     
  12. macrumors 68000

    Joined:
    May 6, 2004
    #12
    It might possibly be used in an appeal, if it's even allowed to be used. But then again it might have been use in the trial but under seal, bc that hadn't started using it yet.

    As for that lawsuit, it was interesting for Amazon to change from "Marketplace" to "App Store"

    Also interesting when MS joined Amazon to fight the trademark for "AppStore" or "App Store" whichever the phrase was, there was much speculation about an Apple response to MS.

    The media speculation was that Apple could invalidate the MS Windows trademark bc it was generic and Apple had used the term in Mac documentation before MS began work on Windows.

    Any which way, seems like Apple could have easily done this new website thing years ago, and they'd have better legal footing.
     
  13. macrumors 6502

    Joined:
    Dec 22, 2009
    Location:
    Middlesbrough, England
    #13
    lets just hope this leads to being able to browse the app store and install apps straight to the phone from the browser, as well as see what iTunes content you own and what apps are currently on your devices.

    You know, like Google have been doing for awhile now.
     
  14. macrumors 65816

    Nightarchaon

    Joined:
    Sep 1, 2010
    #14
    just annoying to me, click on link, wait 20seconds, get told you cant access the site out side the USA,

    and again apple, this is why the USA is the only market your number one in and all the others your losing out to Android.

    Apples view of the world seems to follow the USAs sporting view of the world, i.e the world series, is USA only, not the actual, you know, WORLD. :rolleyes:
     
  15. macrumors 68030

    wonderspark

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    Oregon
    #15
    I hope I can follow that link to get the app for my Android phone. :p
     
  16. macrumors 6502a

    Joined:
    Jul 10, 2007
    Location:
    Vienna Austria Europe
    #16
    App Names

    There are some apps with really long names like…

    TOP Files | PDF reader. Documents & Files storage with Dropbox, Google Drive & SkyDive support. View, download and upload images, videos, pdfs, office docs: docx, powerpoint, spreadsheet. Usb disk and cloud file management.


    Obviously developers can insert a novel as a name. The "normal" URL is

    https://itunes.apple.com/app/top-files-pdf-reader.-documents/id589014207?mt=8

    (BTW free for a limited time.) What's the "new" URL?
     
  17. macrumors regular

    Joined:
    Jan 2, 2002
    #17
    Even better, the body of that page says:
    Code:
    <body>
    Bye Bye  You shouldn't be here.
    </body>
     
  18. macrumors 6502a

    Joined:
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    Location:
    Canada
    #18
    Works in Canada...
     
  19. macrumors 68000

    thewitt

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    Sep 13, 2011
    #19
    No problem from Malaysia
     
  20. macrumors 68030

    Joined:
    Oct 31, 2007
    Location:
    London, UK
    #20
    Doesn't work in the UK.

    Studio's fault of course, but bad business development work with Apple to partner with US only spots to show off the new feature. Which is not surprising after the failures to work well with others that were Passbook and Lightning.
     
  21. applesith, Feb 4, 2013
    Last edited: Feb 4, 2013

    macrumors 68020

    applesith

    Joined:
    Jun 11, 2007
    #21
    WWW should not make a difference. That's embarrassing for any website this day in age to have the www problem.
     
  22. macrumors 68040

    KdParker

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    Oct 1, 2010
    #22
    nice. Will make it easy to promote your apps.
     
  23. macrumors 65816

    SockRolid

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    Location:
    Almost Rock Solid
    #23
    Apple: We couldn't trademark "App Store," but we got the DOMAIN!

    Amazon: Dang. Is AppStoreWannabe.com available?
     
  24. macrumors 604

    Joined:
    Sep 17, 2009
    Location:
    Melbourne, Australia
    #24
    Works for me in New Zealand... What country are you in?

    ----------

    +1. www is totally pointless and should be irrelevant.
     
  25. Moderator

    Nermal

    Staff Member

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    Dec 7, 2002
    Location:
    Whakatane, New Zealand
    #25
    Heh, didn't notice that!

    That's interesting; it doesn't work for me unless I use my US iTunes account.
     

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