Virgin May Show Apple a Thing or Two

Discussion in ' News Discussion' started by MacBytes, Mar 10, 2004.

  1. macrumors bot

    Jul 5, 2003
  2. Moderator emeritus


    Mar 25, 2002
    London, England
    Richard Branson is a very good businessman, with fingers in many pies. I would agree with the article in that competition from him shouldn't be taken lightly.
  3. macrumors 65816

    Savage Henry

    Feb 20, 2004
    in a one horse, two house, three pub town.
    Would this be the same Richard Branson who won his rail franchise by saying that he would do so much better than the State owned line and hence promise to pay big premiums back to the State out of the profits, but has ended up going cap in hand to the SRA for hundres of millions of pounds of Governenment subsidy?

    Yes I thought it was. He's just a sweet talking seller of sugar pills.

    He was never interested in this market until the vast amount of positive press that an underdog like Apple received. I very much doubt his service will be one of significant quality, but the with the PR engine behind them, Virgin should at least help Apple by keeping them on their toes.
  4. macrumors 65816


    Sep 1, 2003
    What a hoot, another "whoa, look out Apple." WTF?!? The article writer seemed to want fall all over Richard Branson or perform [ahem] "favors" to him. I could resist but flame email the article writer in which I put "you're a great humor writer."
  5. macrumors member

    Jan 6, 2004
    Just another story of how the latest new entry into the market spells big trouble for Apple from the same guy who said no one wouldbuy a mini iPod. There is simply no shortage of people looking to predict the next 'big thing'. I have no doubt that over time Apple will see more competition and ultimately loose market share but the iPod and it's successors will still be better and cooler than anything else out there.
  6. macrumors regular


    Jan 17, 2002
    Seattle, WA
    Not gonna work

    Does Virgin Records really believe that those 'crazy teens' are going to download music to their cell phones in great numbers? Think about this for a moment. First, you're going to need a special cell phone with lots of memory. Then it will need some sort of high speed connector for interfacing with a computer. Then you have to pay for what I'm sure will be a more expensive cell-phone plan that includes the music download service. And I'm sure you'd have to pay for Virgin's monthly fee for streaming music. Sound like its expensive and too much work?
    Next think about the nature of cell phones. My cell phone reception is spotty at best, due to the local geography. Why would anyone be willing to risk cold hard cash to download music into a cell phone that could become corrupted enroute? And how do you get the music out of the cell phone to your computer? USB? Firewire? Bluetooth? Won't that add to the cost of the device? Woudn't a cellphone/iPod unit cost more than just the iPod? What if your SuperCellPod is lost or stolen - are you then SOL on the lost music, too?
    And who are these teenagers who have limitless income to spend on music? True, I bought tons of CD's when I was a kid but I got to keep those and I still have them. I doubt that music which was bought and saved to a cell phone would likely make the trip to a CD archive.
    It all sounds like a big, expensive hassle to me. The iPod works because it is simple, easy and does it's (one) job well. This is just another business man with a Me-too idea that will fail against Apple proven model of success.
  7. macrumors 6502a


    Nov 26, 2002
    sunny san diego
    run away, run away, virgin is coming! i agree with photorun, WTF! the only thing i could see is virgin monopolizing the european market, since apple hasn't been able to get through the red tape.
  8. macrumors newbie

    Dec 27, 2002
    Virgin Cola is going to Show up Coke and Pepsi too


    UK-based company reportedly will try to "establish Virgin Cola as a credible alternative to Coke and Pepsi (and) inform consumer of 'the Virgin Cola difference."

    Multiple industry executives provide details of Virgin's plan: 1) Virgin will launch with "highly aggressive stunt (featuring) 'The Little Cola That Could.'" 2) publicity will use taste test results, Virgin Cola UK results, stories about Branson. 3) heavy media planned. 4) Virgin says Pepsi's globe icon and Coke's "Always" campaign leave little room for flexibility or brand innovation.

    Blah, blah, blah. Whatever Richard.
  9. macrumors regular

    Feb 5, 2004
    South Florida
    If he drives a tank through a wall of iPods it might just catch on
  10. macrumors 603


    Jul 3, 2002
    Middle Earth

    The mere fact that "Genius" Branson has jumped into the WMA crowd means to me he's unable to significantly unable to differentiate his store from the rest. I'm not worried at all. With HP and possibly others jumping into the iTunes fray. Apple is rolling along smoothly while we get lip service from everyone else.
  11. macrumors regular


    Jan 17, 2002
    Seattle, WA
    Popping His Gas-Filled Balloon

    Nothing was learned from the dot-com bubble burst. There should always be a real, definable market and a solid business plan in place before a new venture is started. Apple has proven that the iPod/iTunes/ITMS triad works and it is the only solution that is successful.

    Napster is fizzing out. MusicPlay is irrelevant. And Dell can't seem to give the DJ away, but LOOK OUT, here comes genius boy with his big company and even bigger ego to show Apple how its done. Please. I think all that Helium has gotten to his brain.
  12. macrumors 6502

    Nov 5, 2003
    Fargo, ND
    The thing I see is Apple has the lead in this market, but really not too many people are interested in this. I'm in high school and all the kids just laugh at the Pepsi deal, because they just say" I can get them all on Kazaa anyway." (It works out nice for me, because I get all of their free caps:) ), but I just don't see any music store market exploding, because people love free.
  13. macrumors regular

    Jan 13, 2004
    i'm 18. that would put me in this 'hip teen' demographic.

    i use a normal cell phone and itms.

    i'm not moving to some bull**** pay as you go phone or some ****ty music store just bc of marketing.

    wasn't a big marketing thing? i mean hell, they had a guy come into a wannabe apple commercial and break a guitar... w00t! that is so cool, i will go buy from them!

  14. macrumors regular

    Jul 24, 2003
    Adelaide Australia
  15. macrumors 603


    Sep 3, 2003
    North Carolina
    Nice fisking. This guy is a little less blatantly biased than the responses so far in this thread, and makes some good points. One thing he neglects is the Europe angle. Virgin has many more stores in Europe, and if Virgin could get a head start on ITMS there, they might be able to establish a foothold. But again, we have no reason to believe Apple isn't already ahead of Virgin in Europe as well. Virgin would be better off partnering with Apple than trying to compete with them.

    P.S. Here's the correct link (I fixed it in the quote above as well)

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