Reuters notes that Wal-Mart had begun testing its new music download service on Thursday. According to Reuters, Walmark will be gathering customer feedback over the next few months and make changes before the official launch in 2004. The new service boasts "88cents, Every Song, Every Day" and offers music downloads in Windows Media format. Early reports had noted that Walmart sells CDs at a loss to attract customers. Its unclear if their online music store follows this model but at 88cents for every song, it appears to represent the (consistently) least expensive music download store.