Warner, Paramount, Disney, Fox, Lions Gate to Join iTunes Rentals

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 9, 2008.

  1. macrumors bot


    Apr 12, 2001

    Bloomberg reports that Warner Brothers, Paramount, Walt Disney Co., Lions Gate Entertainment Corp, and Fox will begin renting movies through Apple's iTunes Store in an announcement scheduled for January 15th at Macworld.

    Bloomberg states that both new releases and older titles will rent for $3.99 for 24 hours, consistent with recent rumors. Fox was the first studio to have signed onto the iTunes rental deal.

    Steve Jobs is expected to make these announcements at his keynote address at Macworld San Francisco 2008. MacRumors.com will provide live keynote coverage with web, sms, and iPhone-compatible updates.

    Article Link
  2. macrumors 68020


    May 7, 2003
    Saint Augustine, FL
    24 hours?

    Why not "once"?

    Will the 'set clock forward when you rent' trick work?
  3. macrumors 6502a

    Nov 30, 2007
    Nagoya, Japan
  4. macrumors 6502a

    Nov 12, 2003
    fingers crossed

    hybrid mac-mini/appleTV w/blu-ray support
    upgrade all video content available at itunes including rentals to 720p
    "remote" control widget for the iphone (w/api to control other devices)
  5. macrumors regular

    Jul 8, 2002
    24 hours sucks

    As the parent of a young child, I fall asleep halfway through movies pretty often, even if they are good. Why can't I get it for 2-3 days, like I could in the old days when we rented physical media?
  6. macrumors 68000


    Jan 23, 2004
    San Francisco, Terre d'Ange, Bas Lag, Gallifrey
    I wonder if this will bring NBC/Universal back to the bargaining table?
  7. macrumors regular

    Feb 12, 2005
    I know, I know. Renting digital movies is stupid. But I might just do it if they can make it convenient enough. Frankly I'm too lazy to go to the video rental place and I don't really watch enough movies to make Netflicks worth it. Bittorrent? Count me as one of those people who doesn't believe in content theft.
  8. macrumors member

    Oct 28, 2007
    I really hope the 24 hours starts when you first play it, not once you download it. Lame if its the latter.
  9. macrumors 6502

    Oct 16, 2007
  10. macrumors 6502a


    Jun 24, 2003
    I am sure it will be once. You have X many days to start it. Once you do, unlimited plays, rewinding, and reviewing within a 24 hr period. I am excited, so should all of you.

    And to all the presumed future whiners in here: Listen, hear that, it's the sound of violins playing. :(
  11. macrumors 68020

    Aug 29, 2003
    Toronto, Canada
    Don't worry, I'm sure we'll get it in 2 or 3 years time.
  12. macrumors 68040

    Jun 20, 2007
    All this about the rentals is great news (outside of the price), however where is the HD rumors! I imagine we are going to get let down in that department for now.
  13. macrumors 6502a

    Oct 29, 2007
    the 13 colonies
    24 hours is ridiculous and I can't think people would be stupid enough to pay 4 bucks for a movie rental that is probably gonna take 3 hours alone to download and only last 1 day! It takes less time and less money to go to the Blockbuster in my town and I can keep the movie for a few days and watch it on a big TV.
  14. macrumors 6502

    Forced Perfect

    Jul 2, 2004
    Toronto, Canada.
    I suspect part of the authentication/playback process is verifying with a time server rather than your local time.

    But who knows... Maybe you can change your time zone and trick it. :p
  15. macrumors 68030

    Jul 25, 2002
    Sigh. $4 for a single day is Way Too High.

    I hate to join the historically incorrect ranks of Apple nay-sayers here, but IMHO this can not succeed. Certainly, I can't envision ever taking advantage of this. I'd rather rent a real disk at the corner, rent it via mail, or just plain buy it. Offering a less-frills option at the same cost as the mid-range-frills options with no convenience benefits is just plain stupid.

    I am seriously disappointed in Apple here, should these reports prove true. Jobs should have walked away if this is what the studios were demanding, let them fail at their over-priced schemes, then come back six months later to save the day. Worked well with music!
  16. macrumors newbie

    Aug 8, 2007
    That is highly, highly doubtful. It'll be a timestamp from the server.
  17. macrumors 6502a


    Jun 7, 2006
    Apple, please show some reasonably priced rental love in the UK,

    $3.99 / 2 = £1.99

    HOWEVER, this is apple - my guess £2.99
  18. macrumors 6502a


    May 16, 2005
  19. macrumors 68000


    Jul 27, 2002

    Pretty steep. I don't see a lot of people biting on this with Netflix and Blockbuster around. Those services are cheaper, and you can keep the movies forever if you want.
  20. macrumors 6502


    Apr 12, 2004

    This will be hugh!

    I mentioned it to several of my clients and they all think the $4 price tag is fantastic. Several of them have commented that it may be enough to have them discontinue their netflix service.
  21. macrumors member

    Oct 16, 2007
    Media, PA

    I agree... I think this is stupid pricing... especially considering that Verizon FiOS offer video on demand services, as does comcast high speed internet. The rates are much better and the pipes are bigger so you can start watching right away.

    Using iTunes only makes sense for purchasing.

    Oh... and really only for HD quality.
  22. macrumors 6502a

    !¡ V ¡!

    Jun 21, 2007
    By the sound of this 24 hour rental is seems the clock starts ticking when you hit the "Play" button.

    Apple and Company figure that once you start a movie 24 hours is ample time to watch the remainder.
  23. macrumors newbie

    Jun 30, 2002
    Los Angeles
    Sounds like VOD

    they probably settled on these parameters because they are identical to most video on demand (VOD) settings. You get the movie for 24 hours from the minute you purchase it, regardless of when you start watching it and its $3.99 a movie. The truth is that we use it all the time and the only limitation is the number of movies available (maybe 50 total at a time). If I had blockbuster selection, I would happily do all my movie watching this way. Of course, I'd rather have the option of 1 complete view rather than a time limit (although I've only re-rented a movie because time ran out once), but its mostly fine this way.

    The big questions are (a) what will the selection be like, (b) how long with the download process take (c) what will the resolution of the movies be and (d) do you have to wait until the end of the download to start watching. If the answer to 'd' is yes, then the 24 hours might be much more annoying. With VOD, you can start watching right away as it downloads.

    All in all, its pretty exciting. I like owning music which I listen to repeatedly, but there are virtually no movies that I need to see more than once.
  24. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    When I first read about this rumour, I too, thought about this. Seems like a bigger effort to download than going to your local store.
  25. macrumors 68030

    Jul 25, 2002
    Why are you excited about this? What does it give you that you do not already have at the same price? Are you unfortunate enough to not have a video rental store less than five minutes from your house? If so, where do you live? And, again, if so, is your DSL/Cable connection fast enough that downloading a movie will work for you?

    Will this work when not connected to the internet to verify your rental has not timed out? I expect it will either go off your internal clock (which is subject to time spoofing) or will require a check-in every time you hit "play" (which will make it impossible to use on, for instance, a plane, or to watch a movie while out hiking or ...)

    I rarely fail to finish a movie once I start it, but I still don't like the 24-hours to finish time limit. It happens enough that I'd hit this limit and it would grate on me.

    In any case, the above questions stand. You say you are excited, and "we" should be too. Why?

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