WebMD Launches 'Healthy Target' Biometric Data Collection Service

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 16, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    WebMD today announced Healthy Target, a service that collects biometric data from activity trackers, wireless scales and other health monitoring devices and uses this information to deliver tips on healthy living. The release comes as a number of companies, including Apple, are looking at ways to integrate health and fitness tracking from a variety of sensors and devices to give consumers an overall look at their health profiles.

    Healthy Target will be integrated into WebMD's mobile app [Direct Link], allowing iPhone owners to aggregate all their health and fitness data into one application. Users will then receive health recommendations and fitness insights using WebMD's physician-reviewed content.
    Besides pulling in step information from the iPhone 5s' M7 coprocessor, Healthy Target also connects to devices from Entra, Fitbit, UP by Jawbone and Withings, with additional manufacturers expected to be announced in the coming weeks and months. According to Re/Code, the service uses the FDA-approved, secure online health repository 2net Platform from Qualcomm to sync this health data.

    Healthy Target is one of several recent new health app initiatives including HealthKit from Apple, Samsung's S.A.M.I, and the rumored Google Fit, which may be unveiled at Google's I/O developer conference later this month.

    Earlier this month, Apple briefly introduced its new HealthKit platform and associated Health app. Using HealthKit APIs, device manufacturers and app developers can share health and fitness data with Apple's Health app, which will debut with iOS 8. Apple's rumored iWatch product also is expected to be a primary focus of this health and fitness-related platform.

    The updated WebMD mobile app with Healthy Target [Direct Link] is available today in the iOS App Store.

    Article Link: WebMD Launches 'Healthy Target' Biometric Data Collection Service
  2. Klae17 macrumors 6502a


    Jul 15, 2011
    There is going to be so many of these apps soon.
  3. lazyrighteye macrumors 68000


    Jan 16, 2002
    Denver, CO
    And only one that will matter, eventually. ;)
  4. luckydcxx macrumors 65816


    Jun 13, 2013
  5. PowerBook-G5 macrumors 65816


    Jul 30, 2013
    The United States of America
  6. iansilv macrumors 6502a

    Jun 2, 2007
  7. Jack Delgado macrumors member

    May 11, 2012
    I give it a year before some developer gets around to aggregating all the aggregation apps.
  8. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    I just want to know how it's gonna know I snuck a Dorito when I'm supposed to be eating healthier... :)
  9. AstronomyiPhone macrumors regular


    Jun 9, 2013
    That, and the unsightly space between the cell signal and the WiFi indicator, where they obfuscated some carrier name...
  10. Caliban2u macrumors newbie

    Dec 30, 2010

    I worked at a big BCBS that went with WebMD for its members and then worked for another company that had it as part of its "wellness" program. It entailed called from coaches to make sure that I was following the corporate compliance guidelines.

    No information simply adherence. I would never give WebMD ANY information that you wouldn't want employers and others to have. HIPPA be damned.
  11. Zxxv macrumors 68030

    Nov 13, 2011
    app then sends info to your supermarket... you go shopping... as you pick up items your iPhone tuts and says "really...isnt your bum big enough"...further on..."warning warning heart attack imminent...put the cheese down and step away from the counter"

    all the while other shoppers laugh at you :D
  12. Renzatic macrumors G3


    Aug 3, 2011
    Gramps, what the hell am I paying you for?
    They can use TouchID to scan for cheese dust on your fingers when you log into your iPhone. It's so sensitive, it can even tell the difference between Cheetos and Doritos.
  13. jcbkrmr macrumors newbie


    Jun 3, 2014
    You mean like Health Kit?
  14. furi0usbee macrumors 68000


    Jul 11, 2008
    2014 - Year of the keyboard and health app.
  15. SmileyBlast! macrumors 6502a


    Mar 1, 2011
    Insurance companies would pay $$$!! for all this personal health data.
  16. furi0usbee macrumors 68000


    Jul 11, 2008
    Wait, is that an iPhone 4(s) they are using in that ad? WTF? I'm glad is designed for iOS 6.
  17. crsh1976 macrumors 6502a

    Jun 13, 2011
    More data collection, more data trading, more privacy issues.
  18. furi0usbee macrumors 68000


    Jul 11, 2008
    Yeah, who does that. You remove the carrier's name, but don't move the WiFi signal in? Or why not just rename it to Carrier, as many do.


    Isn't this the funny part? Normally, our information is worth money, and these companies should be paying us. But more and more, we are paying companies for apps, or they are giving them for "Free" and they are using them to essentially sell our information, or at least gather enough of it so it is worth something to them.

    I was listening to a TWiT podcast, and Leo was talking about how effectively we pay Amazon $99/year to shop exclusively with them with their Prime service. When you think about it, Amazon should be paying us to only shop with them and kick in free 2-day shipping as a loyalty reward.

    These companies have found ways to make us pay for stuff only to have us say, wow, we are getting a super-good deal and make us feel as if we are taking advantage of the company. It's funny.
  19. MartinAppleGuy macrumors 68020


    Sep 27, 2013
  20. djplaxe2109 macrumors 6502

    Feb 4, 2013
    You're not that important.
  21. PracticalMac macrumors 68030

    Jan 22, 2009
    Been using iBP, excellent app.

    Hope this will be better, or iBP expands its ability to match.

    Competition is great.
  22. furi0usbee macrumors 68000


    Jul 11, 2008
    Also, why doesn't MR use @2x images so us retina users can view the site in highDPI glory?
  23. Will do good macrumors 6502a

    Will do good

    Mar 24, 2010
    Good to know, thanks.


    That should be most people's fear. Some what from Apple, but mostly I'll fear Google selling out our health info to any and all insurance and health companies.
  24. Frisco macrumors 68020

    Sep 24, 2002
  25. 69Mustang macrumors 68040


    Jan 7, 2014
    In between a rock and a hard place
    Holy moly that's scary. Google sells our personal information?:eek: I was unaware. How exactly do they do that? I would love to know.

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