I've experimented with several different price points for a couple of my apps. Did a significant decrease in price to $0.99 increase the number of daily purchases? Yes, but after averaging, by almost exactly the ratio of the price drop. Total revenue (units*price) stayed about the same. Did doubling a price cause a decrease in the number of daily purchases? Yes, by about half. Total revenue stayed about the same. Usually, there's some sort of peak in a pricing curve, where a seller can maximize revenue for a given product. But my 2 apps seem to be making the same amount of revenue at 3 completely different price points. Has anyone else noticed something this? .