I went to the Apple Store and grabbed an employee, I told him ... "Sell me an Apple TV, tell me why I need one ! " So he started in on all the benefits. I had some questions about " Parental Controls ", he did not have answers. In any case, we got to the point where I pulled out my CASH and I said ... " Go get me a 160 Gig Apple TV, you did such a good job selling me on the 160. " He came back and said .... " We're out of stock on the 160's but we have the 40's " So I am not an Apple TV owner yet. But I do have one questions. ( Parental Controls ) If I sync the Apple TV to "my" iTunes, is there a way to keep anyone from getting to certain material? Can I ADD ratings to movies, videos, and music and use Parental Controls to lock those items from others?