So the convenience and cloud feature really swayed me. Plus the fact I don't have an unbelievable sound systems to really hear the difference. 1080p Quality is very solid for iTunes so I really can't complain. But in the end it is the convenience of it all. Pricing for new movies is about the same, only difference are the older blu-rays that you can get for 5 and 7 bucks in the bargain bins at places like Best Buy. I will still probably buy those and rip into iTunes. I have been ripping HD/SD qualities to match my cloud purchases as well. Anyone else go full iTunes?