Watches you buy at the mall tell time, but may also have multi-time-zone clocks, stopwatches, alarms, calculators, databases, TV remotes, and other goodies builtin. Fancier watches can do even more, but are less common. Watches are a piece of consumer hardware with a lot of software built in. Not quite a hand-held device, but pretty close to it. A market that's rarely exciting or newsworthy. Almost everyone wants one, giving a small thought to style and function, and then forgetting about it as it travels around on your wrist. Watches are not thought of as something that would appear on newsmagazine covers or get much attention in popular culture. But... what if Apple designers got involved and Apple entered this market? What would Apple styling produce? What killer app would Apple come up with? What would make everyone (or YOU specifically) run out and replace their current wristwatch with the new AppleWatch?