It could be a product, service, software, or even extreme change. Such as, I would most like to see more customizing on Macs purchased. What I want and what I could get are not the same thing. For example, I want a new iBook, and pretty much the only reason I don't get one is it's too expensive for what I want it for and there aren't any "downgrading" options. I would want it mainly for surfing the web, e-mail, the occossional romp with iPhoto. I don't necessarily need that much of a hard-drive, or the "latest fastest" processor. I'd like to downgrade a few options while upgrading others. What would YOU want to see come from Apple?