Besides the Jet Black color, which I like, the reason I didn't purchase it was due to the 128 GB of memory for a base model. Apple handled this well to intrigue the customer, if they wanted the latest color, it came with a price. 128 GB is way more than I require.
But I think that that's the capacity that a lot of people were going to go for anyway because it's a good deal as the next step up over 32 GB.