ok, this is my .5 cents and i hope it's helpful. i have a windows pc and a mbp. i have been a mac user since 2003 when i got a 12" powerbook. recently, i built a windows pc for gaming. this is my the first pc i ever owned. although, i grew up learning how to use windows 3.1 then windows 95 when i was a kid using the family pc. basically, what i want to point out that people sometimes overlook is that a mac's price includes iLife, of which there is no equivalent in the pc world. not also, iLife, but apple mail, calendar, contacts amongst other useful apps i don't see with windows 8. ok, windows 8 does come with a calendar and a mail program but it's a metro app and metro in windows is sort of another app on top of an app... it doesn't FEEL integrated in the same way that apps are in macs.... i'm sure windows will improve this as their app ecosystem grows, but right now, it basically s*cks. i can't use my pop account on windows 8 mail, for example.
the second consideration is the app store--the apple app store has more choices of apps at affordable prices that i also don't see on windows. for example, i use pixelmator, iDraw and coda, which are all affordable compared to a windows or adobe equivalent. and then there's the apple "pro" apps, which compares to windows has no competition in terms of their price, such as FCP X for $299... premiere pro cos twice as much and sony vega, isn't as polish as FCP X....
my point is that a pc might be cheaper, but once you buy software that you need, unless you get the free open source programs, of which are also available on macs (i.e.: GIMP, open office, etc), windows programs cost so much more. this is just what i observed after i built my gaming pc and sort of browsed the windows app landscape of apps that i was interested in so i may work on or use windows for creative stuff. alas, non existed or couldn't afford them, so my windows pc is strictly for gaming and my mac is where i edit videos, photos, illustrations and write email.
again, just my .5 cent. hope this helps.
ps--the way os x works with files also seems simpler. not a pc geek, but an example of windows being "more" complex is windows registry. os x doesn't have this and i think that is another advantage.