I just picked up an Apple TV last night. Very impressed at how quickly if found my PC and started syncing. An extra that I had not considered was the compatibility with Photoshop Elements. I got it set up to sync photos with ease. They look fantastic and are fun to watch as a slideshow or screen saver. Next challenge is to figure out how to capture and convert hdv content from my camcorder. Now to my main point. I have seen people mention that they are downloading 720p files. I would like to try streaming these as I am hard-wired to my pc and I think it ought to work well. Where is everybody getting this content from? As to all the complaints about it's limits, I think people are really missing the point. Perhaps the name "Apple TV" implies more than what it is currently intended to do, however I am sure it will get there. For me, it is essentially a permanent livingroom ipod with extra benefits. In addition to decent video capabilities it has optical audio output for superior sound quality and I no longer have to take my ipod which was essentially permanently attached to the stereo over to the computer to sync every time I bought a new song. Besides, it's now a heck of a lot easier to search through my music from the couch. Great product! Expectations are way too high. For all the complainers, Sony has a product that does it all. Only problem - it costs $3k.