Who is the most important executive at Apple, Inc.?

Discussion in 'Apple, Inc and Tech Industry' started by PhiladelphiaX, Dec 10, 2012.

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Who is the most important executive at Apple, Inc.?

  1. Tim Cook - CEO

    13 vote(s)
    24.5%
  2. Eddy Cue - Internet Software/Services

    1 vote(s)
    1.9%
  3. Craig Federighi - iOS/Software Engineering

    1 vote(s)
    1.9%
  4. Jonathan Ive - Industrial Design/Human Interface

    33 vote(s)
    62.3%
  5. Bob Mansfield - Technologies

    1 vote(s)
    1.9%
  6. Peter Oppenheimer - CFO

    0 vote(s)
    0.0%
  7. Dan Riccio - Hardware/Component Engineering

    1 vote(s)
    1.9%
  8. Philip Schiller - Global Marketing/Advertising

    2 vote(s)
    3.8%
  9. Jeff Williams - Operations

    1 vote(s)
    1.9%
  1. macrumors member

    Joined:
    Nov 15, 2012
    #1
    Who is the most important executive at Apple, Inc.? In other words, which person is the most crucial to the future success of Apple as a company?

    What's your reasoning behind why you consider them the most important executive?

    Tim Cook: Chief Executive Officer
    Eddy Cue: Internet Software/Services
    Craig Federighi: iOS/Software engineering
    Jonathan Ive: Industrial Design/Human Interface
    Bob Mansfield: Technologies
    Peter Oppenheimer: Chief Financial Officer
    Dan Riccio: Hardware/Component Engineering
    Philip Schiller: Worldwide Marketing/Advertising
    Jeff Williams: Operations


    Discuss!
     
  2. macrumors 65816

    Joined:
    Nov 23, 2010
  3. macrumors 68030

    tymaster50

    Joined:
    Oct 3, 2012
    Location:
    New Jersey
    #3
    Tim Cook because he has the final say and he runs the company? Easy question.
     
  4. SnowLeopard OSX, Dec 10, 2012
    Last edited: Dec 10, 2012

    macrumors 6502a

    SnowLeopard OSX

    Joined:
    Dec 5, 2012
    Location:
    Huntington Beach, California
    #4
    The question is not an "easy question" because it's subjective in nature. I'd argue that Jony Ive is the most important executive at Apple -- he's responsible for two huge roles at Apple right now. The product design and the UI/UX on the iOS.

    I'd say Jony Ive is by far the most important executive at Apple, Tim Cook is perhaps the most "powerful" executive at Apple, but not the most important.
     
  5. macrumors 65816

    Joined:
    Jul 29, 2012
    Location:
    Singapore
    #5
    I'm more towards iOS than Mac OSX so forgive me. A year earlier, I would've chose Scott Forstall because I like the way iOS is progressing (besides the Maps fiasco). Right now, I'll go with Craig Federighi. Jony Ive is important as well for the hardware part.

    And of cos, majority would agree that Apple would be better hands if Steve Jobs was still alive and helming the company.

    P.S. I've never actually seen the Peter Oppenheimer guy before in any of the keynotes.
     
  6. macrumors G3

    roadbloc

    Joined:
    Aug 24, 2009
    Location:
    UK
  7. macrumors 6502

    Joined:
    Aug 10, 2012
  8. macrumors P6

    dukebound85

    Joined:
    Jul 17, 2005
    Location:
    5045 feet above sea level
    #8
    If Ive was the most important, wouldn't he have been the successor to jobs?
     
  9. macrumors 603

    Joined:
    Aug 9, 2009
    #9
    The ghost of Steve Jobs.

    TFTFY.
     
  10. macrumors 6502

    Joined:
    Jun 7, 2011
    Location:
    Virginia
  11. RSL
    macrumors regular

    Joined:
    Nov 6, 2012
    #11
    Did you ask him if he wants to run Apple?
     
  12. macrumors P6

    dukebound85

    Joined:
    Jul 17, 2005
    Location:
    5045 feet above sea level
    #12
    How is that relevant?

    It is ultimately the decision of the board to pick who they would best feel would run Apple. Tim Cook was their man and that is telling of the importance
     
  13. macrumors 604

    MacsRgr8

    Joined:
    Sep 8, 2002
    Location:
    The Netherlands
    #13
    Hmm.. I voted for Ive.

    Might be fun to alter the question slightly: which person might be missed most?
     
  14. macrumors 65816

    designs216

    Joined:
    Oct 26, 2009
    Location:
    Down the rabbit hole
    #14
    Ive was one of the rare individuals Steve held high regard (a short list indeed). Perhaps Jobs originally offered the office to Ive but there were too many headaches and very little design. The slight raise probably wouldn't even be enough to pull him away...
     
  15. ChristianJapan, Dec 10, 2012
    Last edited: Dec 10, 2012

    macrumors demi-god

    ChristianJapan

    Joined:
    May 10, 2010
    Location:
    日本
    #15
    How do you mean "follow"

    Follow as in: 1st important is CEO and 2nd important Head of Design
    O
    follow as in: Ive become new CEO ?

    Beside that I put a wrong answer in: finally I think I've is most important as he will develop with his team ooh ow Apple's products will look like; second would be Federighi as he need to ensure a stable realization of Ive's design in SW.
     
  16. macrumors 601

    Joined:
    Aug 27, 2012
    #16
    Tell you what, if you are a Jobs' Protege, the man is no longer around to shield you. Nobody is indispensable. Cook is in charge, unless he does something dumb like HP's Mark Hurd (woman), or Yahoo's Scott Thompson (lied), or Lockheed's Christopher Kubasik (woman again).
     
  17. SnowLeopard OSX, Dec 10, 2012
    Last edited: Dec 10, 2012

    macrumors 6502a

    SnowLeopard OSX

    Joined:
    Dec 5, 2012
    Location:
    Huntington Beach, California
    #17
    It's been noted on several occasions that Steve Jobs wanted Ive to succeed him in running the company -- Ive respectfully declined. He said he didn't want to be the CEO, but instead he wanted to remain the "product guy". Steve was so much closer to Jony Ive than he was to Tim Cook, Scott Forstall or anyone else at the executive level of the company. Jobs referred to Ive as his spiritual partner at Apple, Inc. This is a direct quote from Steve Jobs' wife, Laurene Powell:

    "Jony had a special status," ... "He would come by our house, and our families became close. Steve is never intentionally wounding to him. Most people in Steve’s life are replaceable. But not Jony."

    Steve, along with others (including Jony himself) felt that while Jony had the most well-crafted understanding of what Apple is, how it should be run, and the direction it should be headed, promoting him to CEO would maybe divert his attention from what he does great -- that being designing Apple products. CEO is more of a strategic leadership position. Tim Cook promoted Jony Ive to hold responsibility for both industrial design as well as UI/UX (user interface and user experience). That oughtta say a lot about who has more value and importance to the company - not necessarily power - there's a difference between the two.

    Here's another Steve Jobs quote:

    "He [Jony Ive] has more operational power than anyone else at Apple except me. There’s no one who can tell him what to do, or to butt out. That’s the way I set it up."

    Full story here: http://www.businessinsider.com/jony-ive-2012-10
     
  18. macrumors 601

    Joined:
    Aug 27, 2012
    #18

    But he doesn't want the CEO job.

    CEO is for people who are "into" the business and are into leading other people. Ive may just be happy designing things. Yes he has (had) been given a lot of power. The Designer is king at Apple as they say.
     
  19. RSL
    macrumors regular

    Joined:
    Nov 6, 2012
    #19
    Gee, it's a great board that picks a guy for CEO who doesn't want to run a company.
     
  20. macrumors demi-god

    Zwhaler

    Joined:
    Jun 10, 2006
    #20
    I voted Tim Cook ... obviously Jony Ive is extremely important but the future of the company rests on Tim, and if it fails, it will be because of his leadership.
     
  21. macrumors 65816

    Joined:
    Apr 7, 2010
    Location:
    London, UK
    #21
    All the execs are as important as each other but its up to Cook to correctly configure the organisation and its outputs to maximise the potential of its synergies. If that makes any sense.:)
     
  22. macrumors 68040

    MonkeySee....

    Joined:
    Sep 24, 2010
    Location:
    UK
    #22
    I look at that list and think if one of those died which would have the most impact. That has to be Ive, so that's where my vote went.
     
  23. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #23
    Apple released its preliminary proxy statement today. Jony Ive is the only SVP not listed as an executive officer in the filing. Anyone know why? I just find it interesting because after the recent management shakeup many suggested he was the most important exec at Apple. He clearly seems to have plenty of power within the company, so it seems odd he wouldn't be listed as an exec officer. I'm assuming his salary and stock options are similar to his fellow SVPs? Unless its because he's not a US citizen? :confused:
     

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