When Steve Jobs becomes unable to continue his work at Apple, for whatever reason (retirement included), who should Apple pick to replace him, and why would you choose this person? My pick is Phil Schiller. Judging by the time he did a keynote while Steve Jobs was ill, he's got much the same charm that Steve has. I think he's even picked up traces of Steve's legendary RDF (Reality Distortion Field). Phil's a creative and marketing type too - just the kind of person everyone wants to replace Steve Jobs.