Why is it devices like the new keyboard and mouse are more expensive in europe than in the states. 69 in american dollars and 79 euro in europe. First of all you have to consider that the euro is trading much higher than the dollar. 1 euro is 1.13770 dollars. So can anyone tell me, how and why european customers are going to be charged differently. what justifies that we have to pay more than the american euivalent. Prices in my opinion should be standard. Personally speaking i will not be buying from apple europe these new blue tooth mouse and keyboard. i will buy from the states. where even after shipping i will save myself the difference in money. Apple if you want to increase your market share in europe which is fastly becoming eroded, i suggest that you treat european customers with the same importance that you treat american customers.