I've been having some serious doubts in Apple's leadership decisions (yes, including the low res iPad mini display) and having owned an iPhone 5 for a few days I'm puzzled by the decision to make the display longer instead of wider. It's ergonomically weird (like holding a rod instead of a phone), the phone looks oddly elongated compared to Android phones because it is so much wider at top and bottom, it is very inconvenient for reading things in portrait mode, photos in traditional 3:2 format are weird to look at as the photo app has to artificially upscale them or put bands on the sides, and many apps don't utilize the screen size. Clearly the aspect ratio change is particularly odd given Apple's reluctance to change it for the iPad. What could have been the reasoning in Apple's mind to make the phone longer, instead of wider? IMHO, Steve had it right when he critiqued early Android phones as looking like skateboard due to the 16:9 aspect ratio. The current leadership however decided to create the most skateboard looking phone of them all. I don't get it.