First, they failed to release a larger 4.8~5" iPhone in addition to the release of the 4" iPhone 5.... Second, iOS was stale because the lack of functionality... The icons didn't need any major redesign, it was the functionalities that were so lacking. iOS7 violates Apple's value for ease of use and the design is extremely controversial. Third, why was there no retina display on the macbook air? Other ultrabook competitors have up-ed their screen res, Apple is behind.... yet again.