Why do you think HTC has fallen so hard?

Discussion in 'Alternatives to iOS and iOS Devices' started by Timzer, Dec 27, 2012.

  1. macrumors 6502

    Joined:
    Nov 10, 2011
    #1
    HTC was king of the Android world, but my oh my how things have changed. They've got great looking phones with specs to match but for some reason an overwhelming majority have chosen Samsung and it's GS3 or Note 2. Where do you think HTC went wrong?
     
  2. macrumors 68030

    aziatiklover

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  3. macrumors 68010

    Joined:
    Jul 23, 2011
    #3
    I've wondered this myself. They are my favorite Android manufacturer by a wide margin, but I think they've stumbled a bit when it comes to branding and marketing. They haven't really had great marketing campaigns, or marketing at all really, and they have too many devices. The S3 is on every carrier here in the US, while the One X is only on AT&T. Sprint got an EVO LTE, which has a different design and at a glance is a different phone. They need to only have one flagship and be stricter with the carriers, as well as run better marketing campaigns.
     
  4. macrumors 68030

    einmusiker

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    Apr 26, 2010
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    #4
    Im still rocking my thunderbolt. Only phone that can lock you into 4g lte mode great for tethering. I wont last much longer though i am looking at doing the phablet thing and getting a tab 2 with data and using talkatone/google voice for calls
     
  5. macrumors 68040

    AutoUnion39

    Joined:
    Jun 21, 2010
    #5
    Too slow. Company isn't moving fast enough and they're not pushing product nearly as quick as Samsung.

    and marketing. Sammy is killing everyone with their marketing these days.
     
  6. macrumors 6502

    Joined:
    Dec 6, 2012
    #6
    Too many "flagship" devices. Which makes it hard to advertise a particular device when you have multiple flagships at one time and another flagship coming soon.

    With Samsung they have one main flagship: The S3. And they have you let know that fact too with their multitude of advertisements.
     
  7. macrumors 68040

    AutoUnion39

    Joined:
    Jun 21, 2010
    #7
    And this year's flagship was a pretty crappy one.

    No removable battery, poor battery life, no expandable memory, and HTC Sense sucks.

    Only thing good about the One X is its fantastic screen.
     
  8. macrumors member

    Joined:
    Nov 28, 2011
    #8
    Definitely marketing. Their brand really fell off a cliff the last two years.
     
  9. macrumors 68040

    Joined:
    Jul 28, 2007
    #9
    Apple has about 70% of the mobile phone profit.

    Don't let the "Apple and Samsung own 90% of the mobile market fool you"

    Samsung only owns 20% of the profit and could easily fall down to HTCs level quickly.

    The mobile market is changing quickly. Nokia and RIM were 1 and 2 in smartphones in many countries until probably late 2010.
    http://en.wikipedia.org/wiki/File:World-Wide-Smartphone-Market-Share.png

    Look how quickly things have changed in the past 2 years.

    The public is fickle. I don't notice much difference between HTC and Samsung phones. Except Samsung is a much larger company with much more resources at hand.
     
  10. macrumors member

    Joined:
    Sep 12, 2012
    #10
    I think it's a combination of brand recognition from Samsung's Galaxy S line, after consistently upgrading it from GS1, GS2, GS3...etc. You get brand recognition from consistency like this. But then Samsung upped it even more with the GS3 by keeping it the same on all US carriers. The next step for them would be to make it one world phone. Then the other part is HTC just falling flat with phones that have small batteries and a launcher that started getting more bloated as the years version went by. Granted they have thinned out sense this year but a little too late. The other thing Samsung has over any other manufacturer is parts control. They make all the most important parts of the phone themselves. They don't have to rely on anyone else for their CPU (except in the US GS3), display, and RAM. It's all theirs. I honestly think this is why their devices seem a little snappier and less buggy than all the other Android guys.
    I think with the GS4, Samsung is gonna really up the game. You can bet all the other manufacturers (especially Apple) are keen to see what the Android Giant is gonna introduce next.
     
  11. macrumors 68040

    Dr McKay

    Joined:
    Aug 11, 2010
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    Kirkland
    #11
    They move too fast, they release new phones too often, they said they were going to do one a year with the X series, but then they make more and more quickly after, sinking back into old ways.
     
  12. macrumors member

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    #12
    I really like HTC. Their phones design are like lamborghini or any sports car
    They should learn from Samsung success and add bigger battery, sd card slot, update Sense UI and also updates that dont require half a year to arrive
     
  13. macrumors 68030

    einmusiker

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    #13
    And thats actually a very BIG difference. Sammy isnt going anywhere they are a HUGE company
     
  14. macrumors 68040

    F123D

    #14
    Carrier exclusives are killing them. Release on all carriers if you want to have a chance.
     
  15. macrumors 604

    onthecouchagain

    Joined:
    Mar 29, 2011
    #15
    Cause they refuse to put their power/wake buttons on the side despite their devices getting larger. In fact, they decided to make it even harder to reach on the HTC DNA by not just putting it on top... but center top!

    That's the reason. 100%.

    :D

    (Seriously, it's stupid).
     
  16. macrumors 68030

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    Perth, Western Australia
    #16
    Publicity. Samsung and Apple are both constantly in the news. Most people don't even know who HTC are these days.
     
  17. macrumors 6502a

    bembol

    Joined:
    Jul 29, 2006
    #17
    I love hTc for the Build, Feel & Overall Quality.

    I don't get it why give us a Apple like device not giving us a Removable & Long Lasting Battery and Memory Expansion? I also think Sense just fell short, they should've just went stock android.

    It's amazing what Samsung did with the Note 2's Battery Life. I love the DNA, if the battery life alone matched it I would've bought instead of another Note 2.
     
  18. macrumors 603

    Technarchy

    Joined:
    May 21, 2012
    #18
    HTC lost its way after the Evo.

    It was such a hit that they basically stuck to that design too long, and they got stale, and Sense got progressively more bloated, and buggy from the end of 2010 till the One X in early 2012.

    Plus they were first to go mainstream with LTE and Wimax and their battery life was horrid with those crappy old power hungry chips.
     
  19. macrumors 6502a

    Joined:
    Nov 29, 2012
    #19
    HTC has had lots of problems since they struck big with the Nexus One. After a while they just came back to bite them in ass:

    1) Rehashing designs (check out how many times they reused the HD2 or T-Mobile G2 designs)
    2) Constantly cutting corners when it comes to phone components: cheap speakers, batteries with inadequately-low capacities etc.
    3) Too many product releases. These people release more phone variations than Samsung. They only came to their senses when they started releasing the One series, but it's a little late now.
    4) Dropping support for phones too quickly and not following through after promising an update (go ask a Desire HD owner what they thing of HTC's promises).
    5) Not being Samsung, aka not having access to components on the cheap.
     
  20. macrumors 65816

    Joined:
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    Singapore
    #20
    I tot Nokia did comparatively poorer than HTC in the past years? Their market share have dwindled immensely..
     
  21. macrumors 68020

    JoeG4

    Joined:
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    Location:
    Bay Area, Ca.
    #21
    Short version:
    Because HTC never updates their damn phones. Phone X is launched, and if a new version of Android comes out either a month before, or a month after.. it MIIIIIIGHT get it. Might. Anything more? forget about it. Yes, they are built nicely, but they never support their damn hardware.

    Long version:
    * Phone X comes out in November.
    * Google releases a new version of Android in January.
    * HTC announces new phones in between November and January, including a new flagship. Phone X is discontinued.
    * Meanwhile, rumors surface and beta firmware floats around for Phone X on the latest version of Android
    * HTC releases a list of phones to receive the latest version of Android. Of course, Phone X is not on the list.
    * After much persistence, both HTC and the mobile carriers insist that Phone X is being worked on, but they have no information for you right now.
    * Phone Z comes out, with lower specs than Phone X, but runs the latest version of Android.
    * Over a year later, HTC finally announces that they worked long and hard on Phone X, but it just doesn't have enough (ram/storage/memory/aluminum trim), therefore "it's not feasible to have an acceptable experience for the Phone X on the latest version of Android"
     
  22. macrumors 601

    Joined:
    Mar 25, 2009
    Location:
    Lincoln, England
    #22
    Their phones are too samey. Prior to the one X coming out all of their phones had like a small handful of features added and were then released and marketed as new phones, but they were hardly different.

    And HTC always releases software that freezes, lags or just goes crazy sometimes. Used a HTC desire and a HTC sensation XL that both had major stability issues.
     
  23. macrumors 68030

    ChrisTX

    Joined:
    Dec 30, 2009
    Location:
    Texas
    #23
    Actually you are incorrect here. That was the point with their One line of phones. Prior to the One S/V/X/X+/etc...They pushed too many phones, and now they were trying to streamline things. However as an iPhone fanboy that has now switched to Android, there were a few things that got me to the S3, over the One X. Reports of bad battery life, paltry 16gb of onboard storage(on the AT&T version) with no expandable memory, and the obnoxious looking camera hump on the back. Otherwise the design was great, screen was second to none, and the subsidized price was normal for a high end smartphone. I ALMOST pulled the trigger on the One X(It released in May, and my contract had been up since Feb), but I knew I had to wait for the S3 release on AT&T in June. HTC tends to rely too much on form vs. function which in the end will hurt them. My biggest complaint with Android OEMS, and this might be all on the carriers, is that most high end phones release with only 16gb of onboard storage, when the iPhone releases with 32gb, and 64gb. If HTC adopts a larger battery, and expandable memory, I might buy their next flagship.
     
  24. macrumors newbie

    Joined:
    Dec 27, 2012
    #24
    Who?

    The name "HTC" was bound have serious problems with brand recognition and marketing.
     
  25. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #25
    HTC was the first out of the gate with some really nice designs, but they reacted too slow to Samsung entering the android market. Perhaps its due to resources but Samsung has really been producing some great designs while HTC seems all but silent. If they're going to be counted as a major player they need to come out with some great phones
     

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