Natively, I mean. I know there is a hack for this, but for the life of me, I can't understand why. Apple PUT the USB port on there, so clearly we might as well make use of it. I've tried every possible approach to this problem, and still I come up empty-handed. Why does Apple insist on the sync-or-stream options? 1) "External drives increase the risk of piracy, and iTunes content must be protected." I don't buy this. You can take iTunes files and transfer them to another computer, you just can't use them without verifying the DRM. It would be no different with video 2) "Apple doesn't want to cannibalize their own sales." Sales of what? Apple only sells external drives as an accessory, they don't make them a huge part of their product line. It might steer someone buying a 160GB ATV toward getting a 40GB one, but 160GB is still pretty small anyway,. 3) "An external drive robs the device of its Apple-esque simplicity." It seems a lot simpler than streaming content from a computer, even if that too is fairly simple to set up. 4) "It's not a computer, they don't want to treat it like one." Well, how much money has Apple made selling computers this year? How much on ATVs? Could this product be more successful if Apple gave it more features? Just maybe? I'm not trying to bash the AppleTV or say Apple is stupid. I don't think either of those things. But the more I think about it, the sillier it seems that Apple doesn't think this very easy-to-implement feature is worthwhile. It's like they're intentionally crippling the AppleTV unit. Why? What's the sense of it?