Just a thought for you all to chew on. First, let it be known that I'm a proud Mac owner and 2G iPod owner who absolutely believes in the virtues of AAC and the wretchedness of WMA and all its accompanying DRM nightmares and such. That being said, if the purpose of ITMS is not to sell music but rather to sell iPods, wouldn't be advantageous for Apple to start offering WMA support? I mean, such a move might hurt ITMS, but with the profitability of the iPod so much higher than ITMS, would it really matter that much? In fact, I've read some analysts that speculate Apple might be ::losing money:: on ITMS, although the service has sparked over 100% increase in iPod sales. What does everyone think? I for one believe that if Apple gives users absolute freedom in where they get their music from, they'll respond overwhelmingly in support of the iPod. Once again, just food for thought.