Bought the ATV 3rd Gen yesteday, to replace my PS3 as a main Netflix streamer and for itunes match etc, due to it sucking up way less power and much less heat. However, I noticed right off the bat that Netflix content looks extremely poor on it. Its nowhere near HD quality, and would look poor even as a SD stream. My PS3 on the other hand streams perfectly at 1080p at the highest quality possible for the service. What gives? Has Apple restricted the quality of Netflix in order to fill their own pockets from HD iTunes purchases, similar to what Micro$oft has done on the 360?