Why is the iPhone so successful?

Discussion in 'iPhone' started by mubo, Sep 15, 2011.

  1. macrumors regular

    Joined:
    Feb 29, 2008
    #1
    I have read and joined the speculation, over the last few weeks about the next iPhone,
    But who would you say is the person within Apple why these phones are so popular? I understand its a team effort but if you had to put the success with one person who would you choose?
     
  2. macrumors 65816

    Joined:
    Apr 4, 2010
    Location:
    sky
    #2
    Steve Jobs.

    he was the first recruiter for Apple.

    but seriously, watch his keynotes from his comeback in '98 til now. This man is a genius.

    As Eric Schmidt said a couple weeks ago, Steve Jobs is probably the best CEO in the last 100 years. He's literally up there with Edison, and Henry Ford.
     
  3. macrumors 68020

    Joined:
    Apr 2, 2008
    Location:
    LongIsland/NYC
    #3
    You said it yourself. It's a TEAM of people. Some could argue Steve Jobs because he is CEO and has final say over everything that goes on. You could say Jonny Ives because of the beautiful designs. You could say the marketing team. You could say the iOS team.

    The better question is WHAT makes the iPhone successful, not WHO.

    And my answer to that is a number of things.

    -Ease of use
    -The Apple name
    -Sleekness
    -Marketing
    -Apps
    -Beauty
    -Functionality
    -Ecosystem
    -Apple Stores
    -Other products Apple sells
    -The team within Apple
     
  4. thread starter macrumors regular

    Joined:
    Feb 29, 2008
    #4
    Ok you could take this down to 2..
    Apple made Mr Jobs CEO again and Mr Ives visualised the most iconic designs in technology? Who out of those would you put the success of the phone too?
    Design? Marketing?
     
  5. fizzwinkus, Sep 15, 2011
    Last edited: Sep 15, 2011

    macrumors 6502a

    Joined:
    Jan 27, 2008
    #5
    steve deserves credit for putting the team together. his greatest achievement isn't the iPhone or iPad, but the people who put those together. in this way, both he and the team are responsible for their shared success. apple's dna allows talent to work with talent, to help each other in ways that a normal corporate bureaucracy doesn't.

    design - ives
    marketing - shiller
    operations - cook
    iOS - forstall
    os x - serlet (and now federighi)
    itunes - cue
    mac hw - mansfield (and i think rubenstein before)
    retail/support - johnson
     
  6. macrumors 68000

    Joined:
    Aug 20, 2010
    Location:
    USA
    #6
    Steve Jobs + Apple's marketing = success

    It's probably the marketing that's making it (and almost all of their products) successful. Without the marketing, they don't succeed as much. Without Steve Jobs, it can still hold strong as long as their marketing stays.
     
  7. macrumors 65816

    Joined:
    Aug 27, 2011
    #7
    It just works.
     
  8. macrumors 68020

    Reach9

    Joined:
    Aug 17, 2010
    Location:
    In America
    #8
    the iPhone is so successful because it's an iPhone. Because Steve Jobs and the rest of Apple has such fantastic marketing, and releases great products, and have captivated the consumers. They've created a following for themselves. So even when they screw up big time, like how they did with the iPhone 4, it'll still sell well...because it's an iPhone.
     
  9. macrumors 6502a

    Joined:
    Jun 11, 2011
    #9
    I have a Droid X and I went into a Verizon store the other day and played with the iPhone 4 for the first time (I've played with older ones in the past). I was amazed at how much better the touchscreen still is compared to Android phones that have come out much later. Even after all this time no one can match how fluid and responsive the screen is. One of the main reasons I want an iPhone.
     
  10. macrumors 68020

    Pink∆Floyd

    Joined:
    Nov 21, 2009
    Location:
    Up There
    #10
    Great marketing techniques and Steve Jobs of course :)
     
  11. macrumors 604

    wordoflife

    Joined:
    Jul 6, 2009
    #11
    It's so popular because there was nothing like it before it came out - and people remember that. As for Apple, they have a good Model where they do not only focus about specs or on releasing a new phone every week.
     
  12. macrumors 6502

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    Aug 4, 2011
    Location:
    Rotterdam, The Netherlands.
    #12
    Bravo really, Jobs deserves it.
     
  13. macrumors member

    Joined:
    Jan 13, 2011
    #13
    Steve Job's part was big.
    But ultimately, I think their software is the most biggest part of succession.

    Very easy to use, user friendly.
     
  14. macrumors 65816

    Joined:
    Jul 12, 2010
    #14
    I cant believe that even Apple folks are coming in here, buying the phandroid line, and stating the iPhone is successful cause of marketing.

    The iPhone is successful because it's a damn good product. The end.
     
  15. macrumors 68020

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    Mar 21, 2010
    Location:
    Philadelphia
    #15
    The operating system and the hardware are made by same company.
     
  16. macrumors 6502a

    Futhark

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    Jun 12, 2011
    Location:
    Northern Ireland
    #16
    The Designer :D
     
  17. macrumors 6502

    Joined:
    May 17, 2010
    #17
    Combo of jobs and ive

    Steve is the greatest orator of the last 100 years and his keynotes have got publicity it would cost ad agencies billions to buy, Steve's iPad 2 keynote made front pages all over the world

    But the main reason for Apple success is the sexyness and the cool factor, whip out an iPhone at school or college and you are guaranteed to get a date and most likely have several girls fighting over you even if you are a ginger, take out an iPad in public you will have loads of people saying to you "omg wow is that an iPad ?"
     
  18. macrumors member

    Joined:
    Mar 13, 2011
    Location:
    Melbourne, Australia
    #18
    Steve jobs.

    He's the one that brought apple back up to the company it should have always been. He built an ecosystem for it which started with iTunes.

    Then came the iPod. Then the macs got popular. And when the iPhone released, there was no phone that had so much inbuilt memory with a capacitive screen. And the rest of the iPhone releases have added the right amount of 'missing' features which have been enough for people to upgrade.

    Not to mention, Jony Ive's brilliant designing skills in making all apple products ooze sex appeal.

    And to me, I feel that steve jobs has played the most important part, because he has always said, we at apple make products that we would want to use as well. Whatever could be said of Job's excellent business skills, I still feel that they make products that they would love to use.
     
  19. macrumors 68040

    h1r0ll3r

    Joined:
    Dec 28, 2009
    Location:
    Maryland
    #19
    As with most Apple products, it's about design and marketing. No other company on the planet does a better job marketing their products than Apple. They find a need for a product, develop one that works and then market the hell out of it. Plain and simple.

    Their marketing is so effective it turned the hater in me into a semi-quasi fanboy :D
     
  20. macrumors 604

    mcdj

    Joined:
    Jul 10, 2007
    Location:
    NYC
    #20
    Why is this thread about CEOs when the title asks about the iPhone? The inability to write coherently will be the downfall of mankind.
     
  21. macrumors 68000

    Kyotoma

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    Carnegie and Ontario
    #21
  22. sn
    macrumors regular

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    Apr 22, 2011
    #22
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    [​IMG]
     
  23. macrumors 6502

    Joined:
    May 17, 2010
    #23
    If it was not for a certain CEO 17 years ago there would not even be an Apple today let alone the products we are getting so excited about.

    Apple would be some sub division of Dell or HP churning out high end products for graphic designers and architects, there would be no iPod's no iPad's no iPhone's but for Steve Jobs rescuing Apple
     
  24. macrumors member

    Joined:
    Mar 23, 2011
    Location:
    Windy City
    #24
    Its Magic
     
  25. macrumors 68040

    Joined:
    Jan 11, 2007
    Location:
    North Central Florida
    #25
    But is that hardware.... Or is it just better underlying software driving the whole experience?

    I think it is a package deal, apple controls the hardware and it makes the whole experience that much better. I don't have to think about it.
     

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