why is the new Apple TV black?!

Discussion in 'Apple TV and Home Theater' started by animatedude, Sep 1, 2010.

  1. macrumors 6502a

    Joined:
    Feb 27, 2010
    #1
    ?

    if there's anything i like about Apple designs it's the aluminum slik design.i guess it's because most TVs nowadays are black and they wanted it to look good with that?

    either ways i'll get it..
     
  2. macrumors newbie

    Joined:
    Sep 19, 2008
    #2
    [​IMG]
     
  3. macrumors 65816

    Nipz

    Joined:
    Nov 1, 2006
    Location:
    UK
    #3
    Best reply of the year!!

    I guess its a lot cheaper to make in black plastic allowing them to achieve the $99 price point! White plastic looks cheap IMO anyway.
     
  4. macrumors 6502

    Joined:
    May 27, 2010
    #4
    * stands up *
    * starts slow clap *

    ;)
     
  5. macrumors regular

    Joined:
    Jun 17, 2010
    #5
    because it's going to match my entertainment center
     
  6. macrumors member

    Joined:
    Oct 15, 2007
    Location:
    Saskatoon, SK
    #6
    Is it plastic? I thought it was a black aluminium...
     
  7. macrumors 68030

    TheBritishBloke

    Joined:
    Jul 21, 2009
    Location:
    United Kingdom
    #7
    I presume so.. Apple wouldn't paint over aluminium.

    I guess it still looks ok..
     
  8. macrumors 6502

    potatis

    Joined:
    Dec 9, 2006
    #8
    It's supposed to match the buttons on the aluminium remote?
     
  9. macrumors 65816

    Joined:
    Oct 8, 2007
    Location:
    CT
    #9
    To make you know a stealth..
    And besides most of our entertainment systems is black. Good thunking on apple
     
  10. macrumors 6502

    Joined:
    Jul 22, 2009
    Location:
    NJ, USA
    #10
    HAHAHAHA, thats great :D

    Probobly to fit in with everything else on your media shelf; cable boxes, dvd/blu ray players, televisions, new xbox, new wii, ps3, now :apple:tv
     
  11. macrumors member

    Joined:
    Aug 14, 2007
    Location:
    Washington, DC
    #11
    i don't like it much. it goes away from the apple brand and now looks more like a large paperweight.

    ps. when can i get one? ;)
     
  12. macrumors 6502a

    Joined:
    Feb 3, 2008
    #12
    I think an aluminum/metal case is a more important design element when you have to worry about dissipating heat. Macbooks heat up, as did the old Apple TV, so you had to have aluminum as a heat sink. Since the new Apple TV consumes a fraction of the power of the old one and produces very little heat, it's not so important anymore, so you can consider using a cheaper material like plastic.

    Personally, I don't really care. I do think a winning strategy for a set top box is to make it as inexpensive as possible, I don't think the black looks bad (it's the same color as my iPhone) and the devices that connect to my TV are hidden away on a rack anyway, so it's just as well.
     
  13. macrumors 68000

    Joined:
    Sep 30, 2003
    #13
    So it doesn't stick out next to your TV and passes the wife test.
     

Share This Page