Why is the Yellow 5G Nano an Apple Store Exclusive?

Discussion in 'iPod' started by puma1552, Sep 24, 2009.

  1. macrumors 68040

    Joined:
    Nov 20, 2008
    #1
    Title says it all.
     
  2. macrumors 68020

    ziggyonice

    Joined:
    Mar 12, 2006
    Location:
    Rural America
    #2
    Probably because it's the first time they've managed to make the yellow look good (i.e. not mustard yellow).
     
  3. macrumors member

    Joined:
    Sep 10, 2009
    #3
    ive seen the yellow at best buy, so i dont think it is, but it does say that on the apple store...?
     
  4. macrumors 604

    anjinha

    Joined:
    Oct 21, 2006
    Location:
    San Francisco, CA
    #4
    The 5G one? Are you sure it wasn't a 4G?
     
  5. macrumors 6502a

    Joined:
    Jun 9, 2009
    Location:
    UK
    #5
    I recently noticed they are not charging extra for these apple exclusives... Like they did with the Red 4G.

    If I had known I would of probably bought the Red, since I think it looks lovely...but Ive grown fond of my silver now....so I may just stick....

    The thing that concerns me with my silver is that the paint on the select button seems a little unmatched to the rest of the finish, its noticeable from certain angles...is that normal?

    I have until Sunday to return it.
     
  6. macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #6
    Exclusive is different than Special Edition.
     
  7. macrumors 68040

    Unspoken Demise

    Joined:
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    #7
    My theory™: Its ugly, therefore to make it more appealing they slap "exclusive" on it to push inventory.
     
  8. macrumors 604

    anjinha

    Joined:
    Oct 21, 2006
    Location:
    San Francisco, CA
    #8
    The difference is that the Red was a special edition. The "exclusiveness" of the yellow (supposedly) just means that it's only sold directly from Apple.
     
  9. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #9
    My theory, not that it's trademarked or anything, is that it is a color that they wanted to bring out but were unsure how it would appeal to consumers. I finally saw it in person yesterday and it wasn't bad but it wasn't my thing. I think many consumers may share the sentiment. That being said, if it's an online only deal then they can make less and have less to try and unload at the end of the 5G lifecycle.
     
  10. macrumors 68040

    Unspoken Demise

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    #10
    Its a good theory. You should trademark it. :)

    Its a good marketing strategy on their part.
     
  11. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #11
    I don't think it's marketing, I think it's playing it safe with inventory. When you need to limit supply it's best to control the outlets where it is sold. Instead of having to stock every store with say 100 units you can stock your warehouse with 100 units and push more out as needed.
     
  12. macrumors 68040

    Unspoken Demise

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    #12
    Or, if you'd like, you could halt all production and tag it as a limited edition later down the road. (I meant that towards the electronics industry as a whole, not necessarily apple.)
     
  13. macrumors member

    Joined:
    Sep 10, 2009
    #13
    yes, it was with all of the 5Gs :)
     
  14. macrumors 6502a

    Joined:
    Jun 9, 2009
    Location:
    UK
    #14

    ah ha...I see...

    However the 5G Red is still a 'Product Red' edition listed online as Apple store exclusive, but no cost difference:confused:
     
  15. macrumors 601

    jaw04005

    Joined:
    Aug 19, 2003
    Location:
    AR
    #15
    Yup. I think they're wanting to avoid a gold iPod mini situation.

    http://news.bbc.co.uk/2/hi/uk_news/magazine/4294061.stm

    Apple has traditionally experimented with oddball colors as both retail SKUs and online store exclusives. The flower power and blue dalmatian iMacs were retail SKUs, but the key lime iBook was an online store exclusive.
     

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