Why Jony Ive Is Flattening iOS 7?

Discussion in 'iOS 7' started by Michaelgtrusa, Jun 10, 2013.

  1. Michaelgtrusa, Jun 10, 2013
    Last edited: Jun 10, 2013

    macrumors 603


  2. macrumors 68030


    I was so scared that this was another worthless topic. Pleasantly surprised to find a good read indeed.
  3. macrumors demi-god


  4. macrumors 603


    Found this.

    Attached Files:

  5. macrumors 6502


    Interesting read, kind of mirrors what Gruber's been saying recently.

    From this link: WWDC 2013 Expectations

    Seriously dude, you're going to spam that in every thread in this subforum now?
  6. macrumors 65816

    I read somewhere that flat does not necessarily equal boring.
  7. macrumors 65816

    Great article!
  8. macrumors 65816

    Drunken Master

    You're a bad person and you should feel bad.
  9. Michaelgtrusa, Jun 10, 2013
    Last edited: Jun 10, 2013

    macrumors 603


  10. macrumors 65816

    Drunken Master

  11. macrumors 68020

    Thomas Veil

    Interesting article. Thanks.

    I'll bet a flat-chested woman said that.
  12. macrumors 6502

    I'm just going to throw my thoughts into this. I think iOS is still a skeuomorphic system, it is just choosing very different designs.

    Personally I am a fan of the skeuomorphic designs in iOS, that's just my preference. I believe that has helped iOS, allowing children and the elderly to understand and use it. However it did bother me that Apple is supposed to sell premium products, however the physical items they emulated were all very cheap looking.

    The main app I am going to point at is Notes. Before, notes was mimicking a yellow lined pad. Now, notes has a paper texture, almost like watercolour paper. It has not abandoned the skeuomorphic approach, it is still mimicking a paper notepad. The difference is, instead of mimicking a cheap yellow pad, it is mimicking a more expensive notepad.

    That's just one app, but calendar still looks like a real calendar to me, a simple uncluttered one sure, but you can find real ones like that. Control and notifications, before they looked like linen but now they look like frosted glass, another real material.

    The os still works on the underlying metaphor of manipulating 'real' objects, the only difference is where Forstall looked in the kiddies section of a stationary shop, Ives walks past that and into the more grown up area, then chooses the least cluttered and minimal one.
  13. macrumors 68020


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