Ok, so I know many people are not a fan of the $1800 price tag on a laptop that is super thin, but lacks many features such as a dvd drive. Well here's my thoughts on why the MBA is a great product. If you've been watching apple, they are moving everything away from media based storage. You have a device for everything (iPod, mac, Apple TV, iPhone). No need for CDs or DVDs or watching downloaded movies from your computer chair. Everything is going to digital downloads and this is where they are pushing things. So if you look at it in the context of today, this product is a compliment to that movement and is really pushing the envelope (pun intended). Technology has become a race to see who can make it do more but fit into a smaller form. Apple is usually at the front of this madness. The MBA is just one more step towards getting rid of discs that get scratched and lost and whatever else. And if you need some sort of storage like a cd or a dvd, just carry a thumb drive. They're smaller, faster, and hold more than CDs and DVDs anyway. The MBA is (for most) not meant to be a main computer. So at $1800 for a secondary computer it is a bit pricey. However, such is the cost of owning the cutting edge I guess. Instead of leaving the house now with a macbook, you can leave the house with a macbook air. This leaves so much room for other things in your bag or just a smaller bag in general. I had an incase sling pack and my MBP + a book took up just about the whole bag. I hate having to tote around bags in general, so the smaller and less obtrusive, the better. The idea is that as everything goes digital, the devices that use the digital media should work accordingly. The MBA is a device that you could take to a meeting and show a presentation on. You could take it on a trip easily. People say yes, but what about watching a DVD or listening to a CD? Well it will require a bit of forethought or a broadband connection wherever your destination may be, but just download the movies and music onto your MBA before hand and you're golden. So in summation I guess my point is that the MBA is amazing. It is pushing hardware the way software is going. And its kicking *($ in the whole who can make it smaller race. Granted this product isn't for everyone, but it is definitely a step in the right direction. Props to Apple for being innovative and on the forefront of design. One more addition to solidifying Apple. Each product and idea they come up with supports another product or idea. Its the best marketing/strategy of any company I know.