#1 Ergonomics - There is a reason the iPad is 4:3. It makes the tablet easy to hold in either orientation. Plus it makes viewing in portrait mode not look silly. There are a ****-ton of portrait-mode only apps in iOS that are fantastic. Also viewing web sites in portrait is the way to go. You can rail on about black bars on video, but people have been putting up with that on televisions for ages, so what? #2 Storage - The Surface RT comes with only 16GB free on 1st use. This is from Microsoft's own website. By contrast with a 16GB iPad, you get 13.5 GB free on 1st use. That's horrific code bloat. Apologists say just plug in an SDXC card. First of all, if you have to plug in an SD card to make up for code bloat you blew it. Second, you can't install apps on the SD card, only content. Third, to even point XBox Music at the SD card as a "library" requires a horrific hack. Microsoft blew it all the way around here. #3 Screen - ClearType blah blah blah. Maybe video looks ok, but 80% of blind tests showed people could detect the pixels on text and could not on an iPad 3. The screen is not bad, but people expect the retina display now. #4 Apps -If you're in the market for a tablet, do you go with the iPad which has 275K apps on Day 1(1000s of truly great ones) or Surface RT that has 10K(only a handful of great ones). 275K > 10K on any day of the week! #5 Accessories - Then the iPad has a universe of accessories(cases, covers, wireless keyboards). The Surface has just a few that Microsoft sells you at a huge premium. #6 Backup & Restore - We all know how easy it is to backup all your app settings, email, music, videos, contacts to the iCloud and restore if need be. There is no such easy option for the Surface. As far as I know all that gets backed up to SkyDrive is your app settings & contacts. Another "Microsoft blew it". I could go on all day about how the iPad is superior to the Surface in every which way, but it would fall on deaf ears. Let's say there are a 1000 use cases for a tablet. There are only 2 I can think of the Surface being superior at compared to an iPad. Watching widescreen video & composing Office documents. 998 > 2. Also we know the Surface will never become 4:3, so even if all the other things improve it will always remain an ergonomic nightmare.