Will Jony Ive Do to iOS, What...

Discussion in 'iOS 7' started by whocaresit, Jun 1, 2013.

  1. macrumors 6502a

    Jul 18, 2010
    ..Ron Johnson did to JC Penny? Ron Johnson did a complete shakeup "modernization" at JC Penny and as a result.. It turned out to be devastating for the company...

    Some things shouldn't be changed. History proves that People are not at all comfortable with major changes.

    Take for example.. The introduction of New Coke. The move backfired. There was a huge backlash with the introduction of the newly reformulated Coke and they immediately reverted back to original classic coke.

    Do you think Jonny Ivy's dramatic changes in iOS 7 will cause a huge backlash from the current loyal iOS user base? :eek:
  2. macrumors 68020


    Jun 6, 2010
    Firstly, I think your comparisons are very far fetched. Secondly, nobody who works at Apple has mentioned the word "dramatic" when referring to iOS 7. Define dramatic...
    I would say No to your pseudo question.
  3. macrumors newbie

    Jun 1, 2013
    I don't think so. Probably will need to wait till iOS 8 if any.
  4. macrumors 68030

    Oct 24, 2003
    The Amalgamated States of Central North America
    I haven't seen this mentioned anywhere, so this is just a theory, but I wonder if he hadn't been working on software projects on his own for a while before Scott Forstall was fired. Somehow, I think a company as large as Apple would have various contingency plans and would have its top level executives all vying and competing for more control. If you remember the original iOS evolved as a result of a competition Steve Jobs set up between Scott Forstall and Tony Fadell (the one who developed the iPod interface and now runs Nest). I'm sure Jony Ive would have at least had an interest in iOS and ideas about it before officially getting the job as HUI executive. But remember it's still Craig Federighi who is the head of the two OSes.
  5. macrumors G5


    Nov 14, 2011
    That's assuming iOS users are loyal because of skeuomorphism, gloss, rich textures, faux leather and green felt. I have my doubts about that.
  6. macrumors 68000

    Aug 11, 2008
    What Ron Johnson did to JCP had NOTHING to do with the downfall of JCP.
    Instead of trying to modernize JCP decided to cling to its current market base that will be dead in the next 10-20 years.
    Sadly (for them) their decision to stop with RJ was doing will cause JCP to go out of business a lot sooner.

    I can tell you that many many young people set foot for the first time in JCP because of its modernization. Sadly these people will now go back to Macys.

    JCP can have their 65+ crowed and see where that gets them.
  7. macrumors G5


    Nov 14, 2011
    Mark Gurman from 9to5Mac and Rene Ritchie have both speculated something similar. Mostly because it doesn't seem possible for Ive to completely revamp iOS in 6 months if he didn't already have a vision or plans in mind. WSJ reported earlier this year that in the past Ive and the ID team tapped their own set of software engineers to assist with prototypes. Makes me wonder if Ive had control of software design back in 2007 would it have been more flat and less skeuomorphic? Did Jobs push Forstall or was it the other way around?


    Johnson made one fatal mistake - changing the pricing before the stores were remodeled. So the same junk was in the same junky stores but all the sale signs and coupons were gone.
  8. macrumors G3


    Jun 11, 2008
    Los Angeles, CA
    We don't know that there will be any dramatic changes so how about waiting until next week before trying to figure out of folks will freak.

    That said, yes there will be backlash no matter what they do because some vocal group won't be happy. They will change too much, not enough, still none of those awesome Cydia tweaks, still no porn, and so on.


    Sure it's possible. It might have only be a theory project as in 'so Jony we want to change things up a bit with iOS and Mac OS in terms of the UI. Could you mock up some notions of how you'd do it if you were in charge‘. It could be that Tim, Craig etc really liked the ideas but Scott (who is known for apparently taking no feedback that wasn't from Steve himself) wouldn't consider any of it and that was the final straw to getting him invited to drop the ego and get with the notion of a team or get out.
  9. macrumors 6502

    Sep 13, 2012
    Jony Ive's involvement with iOS is purely with aesthetics. Fundamentally, the platform is going to be the same, just with an updated look. iOS, like OSX, is pretty basic, and it would take intentional recklessness to screw it up.

    Apple's future under Tim Cook, is a much greater concern.
  10. macrumors regular


    Jul 3, 2003
    I tend to lean towards Ive doing for iOS what Matias Duarte did for Android.

    Duarte gave Android a design language, whether you like it or not, there was a very distinct look to it all. iOS has a uniform look when it launched, but it has slowly gone off the tracks with every new version. I think Ive is going to modernize the look and get back to a distinct design language.
  11. macrumors 6502

    Jan 19, 2010
    You get it, unlike most. I felt like RJ had something going, and although it was a very painful transition, he seemed to be turning JCP into something great. The stores looked nice, the products improved, and things made sense. Unfortunately, they're now in limbo, trying desperately to win back a customer base who no longer cares, alienating everyone, and letting their stores stay half-remodeled and in a state of total disarray.
  12. macrumors G5


    Nov 14, 2011
    And you know this how?
  13. macrumors 6502a


    Mar 2, 2013
    I don't understand why people "dislike" Tim Cook. Maybe it's because they're so use to Steve Jobs... but as sad as it is, times change, and Tim Cook seems an amazing CEO - I watched D11 with an open mind, and am glad I did - he's a really super bloke :)
  14. macrumors 68000

    Apr 17, 2011
    United Kingdom
    All this change at Apple is bad news.

    Apple is no longer innovating but wasting time on cheap devices like ipad mini and cheaper plastic iPhones.
  15. macrumors 6502


    Feb 18, 2003
    Gig City
    This is highly likely. I imagine most of apple's designers already had ideas of how they would do iOS way before the changeup
  16. macrumors 6502a

    Jan 26, 2013
    Well people like changes otherwise you get the, "it looks the same it needs to change"
  17. macrumors 68000

    Mar 22, 2011
    Regardless of how iOS 7 comes out there will always be criticism, complaints and Sarcasm. No one likes change as we have to get used to it to realize that its better.
  18. macrumors 65816

    Jul 7, 2011
    If you are excited to see wether these changes are accepted by apple users or not, imagine how Scott Forstall feels right now!
  19. macrumors 68000


    Jul 22, 2010
    United Kingdom
    Your post reads like a tabloid newspaper article. Headline grabbing with very little, if any substance.

    iOS NEEDS a makeover and redesign, this is not a choice. They got some really bad press over the last 18 months on how tired it is looking and how Android has caught up. This fits in line with Steve Job's remark that iOS and was 5 years ahead of the game and thus peaked in 2012.
  20. cg399, Jun 7, 2013
    Last edited: Jun 7, 2013

    macrumors member


    Sep 3, 2012
    Hurghada, Egypt
    The iPad mini is a waste of time and a cheap device??? I for one am delighted that they delivered it - I love mine and think it is a great form factor (and the build quality is up to Apple's usual standards).

    As for cheaper plastic iPhones - let's wait and see what they are like when they are announced. If they are announced.

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