Will Kindle App Survive Apple's Deadline for iOS Content Purchasing Compliance?

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 30, 2011.

  1. macrumors bot


    Apr 12, 2001

    Earlier this year, Apple rolled out In App Subscriptions for App Store applications, offering content providers a way to provide ongoing content within their applications. As part of that rollout, Apple required that providers offer their content via In App Subscriptions at at least the same rates as other purchasing mechanisms and also barred apps from including links to those alternative external mechanisms, such as "buy" buttons linking out to web-based stores. The regulations were set to apply to both purchased and subscribed content, and would go into effect on June 30th (today) for existing applications.

    But with just a few weeks to go before the deadline, Apple backpedaled somewhat, adjusting its App Store terms to allow developers to provide content in their applications without also requiring that the content be made available through In App Purchases/Subscriptions. The company did, however, maintain its exclusion of "buy" buttons linking to external purchasing mechanisms, and presumably continued to demand a June 30th compliance date for existing apps.

    Last week, Hulu Plus became one of the highest-profile apps to comply with Apple's new rules, simply removing an external link for signing up for the Hulu Plus service. The revised app complies with Apple's rules by playing outside subscription content without offering an In App Subscription option while also not providing users with a way to subscribe to the service linked from directly within the app.

    At the time, it was noted that a number of other high-profile apps had yet to comply with Apple's terms and that some such as Amazon's Kindle app might have significant difficulties doing so given their focus on offering individual eBook purchases. Offering access to a catalog of eBook content with no way to link out for external purchases would mark a relatively significant inconvenience for users trying to make new purchases.


    CNN Money reports that Kindle does indeed appear to be in Apple's crosshairs, along with similar eBook services from Barnes & Noble and Borders.
    Apple and the digital booksellers have remained silent on exactly what is expected to happen today as the new rules take effect, but none of the high-profile applications have yet received updates that would bring them into compliance with the rules.

    Apple is not averse, however, to rejecting or removing such applications for non-compliance, as the company demonstrated by rejecting a Sony Reader application earlier this year for its ability to purchase external content without also offering In App Purchasing.

    Article Link: Will Kindle Survive Apple's Deadline for iOS Content Purchasing Compliance?
  2. macrumors 6502

    Feb 17, 2008
    Clearly Amazon is not afraid to push Apple's buttons. But I suspect Apple is not afraid to push back. Could Apple actually use their kill switch for this kind of thing?
  3. macrumors 6502a


    Jul 27, 2010
  4. macrumors 65832


    Jan 1, 2008
    On The Nickel, over there....
    Aw, come on Apple, don't be messing with my Kindle stuff.
  5. macrumors 6502

    Jul 19, 2002
    North America
  6. macrumors 603


    Jul 27, 2009
    Premià de Mar
    The rules are pretty clear, if they don't pull the button Apple have to pull the app from the store.

    And, by the way, the title is a little misleading. I highly doubt Kindle as a whole will suffer from pulling Kindle iOS app from the App Store
  7. macrumors G4

    Rodimus Prime

    Oct 9, 2006
    Apple would be setting itself up for antitrust trouble if they do not allow kindle. If not the US then the EU. Beside apple would be hurt a lot more than amazon if they block the kindle app
  8. macrumors 6502a


    Aug 1, 2003
    Area 51
    The irony of it all ... once upon a time the Apple flew a pirate flag and led a revolt against uptight corporate types like IBM. Now, Apple has become IBM. Orwell would be pleased.
  9. macrumors 6502a

    Sep 21, 2009
    They wouldn't do that. They would only take the app offline for new downloads.
  10. macrumors 68030

    Oct 31, 2007
    London, UK
    Yup. I'd almost like for it to happen just for the almighty kicking that Apple would get in court if Amazon followed it up.

  11. macrumors 6502a

    Sep 21, 2009
    Not in the slightest. They are not disallowing kindle. They are disallowing kindle with a link to their book store. Not saying whether this is a good or bad policy but it's not antitrust.
  12. macrumors 6502a


    Aug 20, 2008
    I hardly think Amazon is shaking with worry about this. If anything, they're probably excited at the possibilities - millions of angry Apple customers suddenly left in the lurch. I know I'll be voting with my money and buying a Kindle, not going the route Apple hopes - by using iBooks. This will only hurt Apple - it could seriously influence my decision to buy an iPad in the future, as reading on it is one of the things that made it worthwhile.
  13. macrumors 6502

    Jul 19, 2002
    North America
    Well said, and very true.
  14. macrumors G5


    Aug 1, 2004
    St. Louis, MO
    Apple is forcing Amazon (whose Kindle store competes directly with iBooks) to give them a 30% cut of all sales. Sounds like antitrust to me.
  15. macrumors member


    Oct 15, 2009
    I know, Apple is not the big brother form their 1984 ad.
    "Don't you dare think different." Would kind of work better these days.

    Happens to every mega company though.
  16. macrumors regular

    Sep 3, 2010
    I'd sort of love it if they got nailed for antitrust violations.

    But realistically - Amazon is working on a web app and could just remove the button and be done with it. A stupid result from the consumer point of view, but Apple is not as worried about that nowadays.
  17. macrumors regular

    Jun 22, 2003
    Book sales

    I currently use Kindle app Kobo app and iBooks on my iPad. I shop around to see which has the content that I want at the best price and buy accordingly. Will have no probs with just opening the web browser if needed. Its all about the content.
  18. macrumors 6502a

    Sep 21, 2009
    Uh, no. They are only doing that if they have a link to their store from the app. Remove the button and all is OK. Not antitrust in the slightest. People on these forums should leave legal situations to lawyers.
  19. macrumors 6502

    May 24, 2007
    Lousy reading experience anyway

    The iPhone and iPad provide lousy e-book reading experiences anyway, IMHO. The Kindle and e-ink excel for reading books. I own 3 iPads and 2 Kindles so I think I'm pretty qualified to make that statement.
  20. macrumors 6502

    Nov 8, 2007
    Brooklyn, NY
    No- they would just remove it from the app store. They weren't violating Apple's rules until today.

    So, get it while you can...
  21. macrumors G3


    Aug 24, 2009
    Amazon wouldn't be effected much if they were to move off the iOS devices, however, I will be losing some potential sales if they do. Thank goodness my publishers are putting me on iBooks within the next month.
  22. macrumors 6502a

    Sep 21, 2009
    I have both and both work well in different situations. Lousy in your opinion maybe but not in everyone's.
  23. macrumors 68000


    Apr 17, 2008
    Once a pun a time, people did not sue each other for one line of code, they do now, so what is your point?
  24. macrumors 6502a


    Nov 8, 2003
    It's a game of chicken, as it's not just Apple vs Amazon. It's Apple vs 3rd Party Apps Who Have Buy Buttons. If Apple pulls ones, but not another, that would be questionable. I think each side is waiting to see who blinks first.
  25. macrumors member

    Nov 24, 2008
    My guess is everything will remain as is. However, when Amazon posts the next update for the app if the button is still there it will be rejected. But I don't believe Apple will pull the current version.

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