I know this doesn't quite have the sexiness of photos or video on an iPod, and it's certainly nothing that Apple has indicated they want to add, but... there was also a time when the official Apple line was that the iPod should not be used for anything but video. Clearly, times change. I dunno, it seems like it'd be a nice addition if it could be done entirely by a software upgrade. I strongly prefer the actual paper versions, but I'd be lying if I haven't occasionally been caught wanting something to read and having nothing but my iPod on me. That said, there's no way I'd pay any significant amount of money for a Kindle. Free-with-an-iPod is the right price point for me.