Imagine with me on this. I was originally pretty let down that there wasn't an app store associated with the release of the new AppleTV. My dreams of Hulu Plus or MLB At Bat or some variation of Angry Birds and whatever other apps out there running on my nice big flatscreen were dashed when I saw that it was essentially the same software running on a new box. I said several times that I thought that Apple missed a HUGE opportunity by not putting an app store on the device. But as I let it sink in, the more I think that running apps on the AppleTV still an option. How? AirPlay. What if Apple started including AirPlay API's in the iOS SDK? Imagine this... You're watching reruns of Arrested Development on Hulu Plus on your iPad, and you walk into your living room, hit the AirPlay button, and it's streaming on your TV. Or you're reading a comic book from Marvel or Comics+ or whatever other app you prefer. Hit AirPlay, and you're reading your comics on your TV, using gestures on your iDevice to flip through the pages, and pinch to zoom. Or your favorite baseball team is playing, but the game is not showing in your area, so you pull up MLB At Bat on your iPad, stream the game to your TV, and the iPad still shows all the stats of the game. Or (here's my favorite one) you're playing Star Wars: Trench Run on your iPhone. You hit the AirPlay button in the app, and, boom, you're racing down the Death Star trench on your big screen while using the iPhone as a controller. (SW:TR already does this on a computer, to a less elegant degree.) Taking it to the next level, you also have your iPad there next you, and you use it to control speed, shields, your ship's power settings... What do ya'll think? Has this idea already been out there and I just missed the boat on it?