The MBA is becoming increasingly mainstream. It used to be a more expensive, niche product, labelled a "premium ultraportable" and it carried a premium price tag, eg $3000+ for top spec in 2008. I like that more and more are enjoying and we are seeing the fruition of Jobs' vision of the "future of notebooks". Another part of me really wants something more special with the MBA. Look at this reaction - There's something in the Air. Stunning and way ahead of its time. Would you pay let's say $3000-$3500 for an MBA in a separate "premium" range, with the top spec being, eg: Custom Intel Core-i7 (GPU disabled). 11" 1.7GHz, 13" 1.8GHz Nvidia 4xxM/5xxM 512GB high spec soldered SSD 8GB RAM Higher Res, IPS/OLED Retina TB and USB 3.0 3G/LTE Expensive cooling tech... 6hrs battery for 11", 8hrs for 13" ? Anonymous voting.