I have several Apple TVs and really like them. Between my own media and iTunes and Hulu+, life is pretty good. As we were watching Hulu+ the other night and the same 2-3 commercials kept repeating themselves, it dawned on me that I would pay to not watch them, if the price was right. Sometimes you are in the middle of the flow of a show, and well, you know. My questions are: If an on-screen button was to appear during a commercial to bypass the commercial, would you push it? How much is this worth to you? I said to my wife last night that I would gladly pay $.25 to skip them, at least during the show we were watching.