Take a look at this article, and view the three commercials made by BuyMusic.com . It never ceases to amaze me how much competitors will rag on Apple for providing such a superior product experience (that was such a blatant ripoff, the guitar smashing one -- I mean look at how big the word "PC" is). Hmm, let's see, BuyMusic.com's downloads don't work on the NUMBER ONE music player, do they (HINT: it's called the iPod)? But they don't hesitate to leave that fact out. :shrug: Whatever. I'm sure we'll all be vindicated when Apple releases the iTMS for Windows.