Had the opportunity to spend about 45 mins waiting for service at ATT and spent that time playing with HTC, Nokia and Samsung phones. All where beautifully designed and handling phones. The only one that seemed even remotely 'big' was the Samsung Note. I'd still take it though. All these phones had large, bright, beautiful screens and very nice curved designs so they felt great in the hand. I'd have been pleased to take any one of them home. But I was there for another reason, so no new phone today. SO, while I waited the rest of the time I pulled out my 4S to read a book I was in the middle of. My god, this thing felt embarrassingly small and I could barely make out the microscopic text. I tell ya, if Apple didn't have their eco system going for them (which I am also sucked into), they'd be in bad shape. Anyone still holding on that the iPhone is the best phone out there is deluding themselves. And an extra row of icons on the 5 doesn't change that. It's very clear to me as well that Windows Phone 8 os is the most modern, innovative OS out there. It was a pleasure to use. I sure hope like hell Apple has something in the works besides more of the same for the next iPhone because there's just too many better options out there now.