Yahoo Wants to Be Apple’s Default iOS Search Engine

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 16, 2014.

  1. macrumors bot

    MacRumors

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    Yahoo is working on two internal projects to optimize its mobile search and monetization in order to convince Apple to make Yahoo the default search engine on iOS reports Re/code.

    The WSJ reported last year that Apple and Yahoo had been in discussions of how to integrate Yahoo's services more prominently in iOS, beyond powering the Weather and Stocks apps.

    The report says Yahoo CEO Marissa Mayer is preparing detailed presentations to present to Apple executives showing what its new mobile search product could look like. There are a pair of internal projects, code-named "Fast Break" and "Curveball", that are part of Yahoo's redesign of its mobile search engine.
    Currently, Yahoo and Microsoft are in the midst of a 10-year search and advertising partnership, something Mayer is trying to get out of. At the same time, Microsoft's Bing provides the backend for Apple's Siri web search feature. Google is the default search engine in the Safari iOS browser, with Yahoo and Bing available as user-selectable options. Apple already replaced Google's Maps app with its own mapping application as default.

    According to the Re/code report, a new and expanded agreement between Apple and Yahoo is not imminent -- Apple has yet to be pitched on the new products. Instead, it's part of a longer term play to bring the two companies closer together.

    Article Link: Yahoo Wants to Be Apple’s Default iOS Search Engine
     
  2. macrumors 6502a

    Dekema2

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    #2
    Apple just needs to buy Yahoo, sever its ties with Microsoft/Bing, and use the existing team to create its own search engine.
     
  3. macrumors member

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  4. macrumors member

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  5. macrumors 6502

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    #5
    No thanks.

    Plain and simple.

    Yahoo is so full of itself and blind at the same time.
     
  6. macrumors 68040

    Koodauw

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    #6
    Guess I'll just change the search provider to Google when I get a new phone.
     
  7. macrumors 6502a

    Am3r1ca16

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  8. macrumors member

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    #8
    worst idea ever.
     
  9. macrumors G3

    roadbloc

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    #9
    I thought Bing was the default on iOS now. Which powers Yahoo search anyway. So there'd be no difference.
     
  10. Guest

    keterboy

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    #10
    I really like the idea. All Yahoo needs to do is "simplify" their UI of the search results and a very clean and informative list and from there good luck, why not :)
     
  11. macrumors 68000

    pubwvj

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    #11
    Blah. I'm not fond of Yahoo (or Bing). I use Google. It works.
     
  12. Guest

    keterboy

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    #12
    Agreed.
     
  13. macrumors regular

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    #13
    Yahoo Weather is always wrong where I live, sometimes 10 degrees (C) off. They don't seem to do things particularly well so I think google should stay default search engine for the time being.
     
  14. macrumors 6502

    seamer

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    #14
    Yahoo's not... Friendly. Google is. The results are so varied between the two; it'd be hard viewing Yahoo as a "search" engine when they were a directory for so long. (I'm that old)
     
  15. macrumors newbie

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    #15
    Awful idea.

    I feel like it's safe to say that the reaction to this will be similar to when they pulled google maps from iOS...
    For the love of bread, just stick with google.
     
  16. macrumors 65816

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    #16
    Depends on your point of view. It forces paid entries to the top and you end up with pages of links to the same place a lot of the time.
     
  17. macrumors 6502a

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    #17
    Since bing has powered yahoo search advertising for years now this seems weird.
     
  18. macrumors newbie

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    Nov 20, 2013
    #18
    Spotlight

    Apple is going to introduce Spotlight web search service soon.

    Ive: "We think search is an experience. It is not about generating lot of results, its about generating the right results. True search is not about the absence ads its about bringing order to the results"
     
  19. macrumors newbie

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    #19
    If it comes true, the blow will be HUGE for google
     
  20. Quu
    macrumors 68000

    Quu

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    #20
    Marissa Mayer is a very competent person. She lead Google in a number of key areas including search at one time before being appointed the CEO of Yahoo.

    If she believes Yahoos search is up to the task then I'd like to see it given a fair chance.
     
  21. macrumors 68020

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    #21
    Been using Yahoo as default on my iOS devices for quite some time now. It works surprisingly well.
     
  22. macrumors 6502

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    #22
    Good

    Yahoo would be an excellent alternative to Google or Bing. I would like Yahoo to concentrate their business in bringing a better search alternative for users and business.
     
  23. macrumors 6502

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    #23
    If it's anything like their recently relaunched email, no thanks. It's buggy as hell.
     
  24. macrumors 6502a

    Dekema2

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    #24
    Not if you start from scratch...do you really want Google in your life that much?
     
  25. macrumors 68040

    Mad Mac Maniac

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    #25
    So much Yahoo hate.. I'm a little (only a little) surprised, considering how much Google hate typically flies around here. Has anyone actually used their search much lately?

    I, for one, will freely admit that I don't know how good/bad yahoo search currently is. I was actually a holdout with yahoo search for a while. Didn't fully switch to Google till about 2006 or 2007. Yahoo services seem to be looking pretty impressive lately and, although I admittedly don't use any of them, I think they could pull company around.
     

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