I have been told by someone who owns an Apple TV that he was able to BUY a movie directly using the Apple TV. He said it was only possible because he has "one-click" purchasing enabled on his itunes account. I havent anymore details, but I figured someone here may be able to confirm or at least try this to see if it is actually possible. p.s. I wrote this because I was under the impression (from as many web sites as I have read) that the Apple TV cannot buy movies. Only watch trailers.