Zagg Aims to Expand Into Battery Cases With Mophie Acquisition

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 2, 2016.

  1. MacRumors
    Expand Collapse
    macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Accessory maker Zagg, known for its InvisibleShield screen protectors and other Apple-related accessories, today announced an acquisition of mophie, a company that makes external battery packs and battery cases for Apple's iOS devices.

    According to a press release from Zagg, its acquisition of mophie will allow it to be the market share leader when it comes to battery cases, external batteries, screen protection, and tablet keyboards. Zagg has paid $100 million at deal closing for mophie, with a caveat that additional money may be paid out based on earnings over a 12 month period from April 1, 2016 to March 31, 2017.

    [​IMG]
    Going forward, Zagg will keep the mophie brand intact, continuing to sell mophie products under the mophie brand name. Zagg says mophie will retain its identity, messaging, and strategy, but cross-branded protects, like a Zagg tablet keyboard powered by a mophie battery, are possible in the future.

    Article Link: Zagg Aims to Expand Into Battery Cases With Mophie Acquisition
     
  2. farewelwilliams
    Expand Collapse
    macrumors 6502a

    Joined:
    Jun 18, 2014
    #2
    i thought it would be the other way around, mophie buys zagg, but i guess overpriced screen protectors are a hot commodity.
     
  3. iamMacPerson
    Expand Collapse
    macrumors 68020

    iamMacPerson

    Joined:
    Jun 12, 2011
    Location:
    Southern California/10.0.1.1
    #3
    Interesting. I expect mophie will be run much like Zagg runs iFrogz. It's all owned by Zagg, but iFrogz gets its own brand name and product lines. I think the only things Zagg makes under both brands are headphones. I don't see how getting rid of a known name like mophie would be beneficial for Zagg sale wise. Mophie is known in the battery case industry. Zagg isn't. If I didn't know they were the same company, I'd pick a Mophie over a Zagg branded battery case any day.
     
  4. ghost187
    Expand Collapse
    macrumors 6502a

    ghost187

    Joined:
    Mar 18, 2010
    #4
    Great time to sell! Apple has already done everything possible to kill Mophie. iPhone 6 Plus, iPhone 6 battery case, and iOS 9 improved battery life quite significantly for me.
     
  5. Sirious
    Expand Collapse
    macrumors 65816

    Sirious

    Joined:
    Jan 2, 2013
    Location:
    United Kingdom
    #5
    Would we see screen protectors with built in batteries? :p
     
  6. jclo
    Expand Collapse
    Editor

    jclo

    Staff Member

    Joined:
    Dec 7, 2012
    Location:
    California
    #6
    Yep, updated the post, actually. I just heard from Zagg -- that is the plan. Mophie will retain its identity.
     
  7. Mac Fly (film), Feb 2, 2016
    Last edited: Feb 3, 2016

    Mac Fly (film)
    Expand Collapse
    macrumors 6502a

    Mac Fly (film)

    Joined:
    Feb 12, 2006
    Location:
    Ireland
    #7
    This must be bizzaro-world. Who would have guessed in a matter of years a screen protector company, and more recently tablet-keyboard company would be able to pay $100M to buy up a company in a complimentary field. $100M ffs. Yes, invisible shields aren't cheap, but that's a lot of profit for what we're talking about. Clever bastards. I'd love me $100M.
    Would we see forum nerds becoming standup comedians?
     
  8. rekhyt
    Expand Collapse
    macrumors 65816

    Joined:
    Jun 20, 2008
    Location:
    Part of the old MR guard.
    #8
    Yes.
     
  9. gigapocket1
    Expand Collapse
    macrumors 6502a

    Joined:
    Mar 15, 2009
    #9
    Perfect time to sell. With software getting more efficient. Battery cases are becoming obsolete. Especially if Apple introduced rapid charging in their next release?? Who needs a mophie if I can get my phone up to 50% in 15 minutes
     
  10. Pman17, Feb 2, 2016
    Last edited: Feb 2, 2016

    Pman17
    Expand Collapse
    macrumors regular

    Pman17

    Joined:
    Mar 12, 2011
    Location:
    Dallas, TX
    #10
  11. OldSchoolMacGuy
    Expand Collapse
    macrumors 68000

    OldSchoolMacGuy

    Joined:
    Jul 10, 2008
    #11
    ZAGG is grasping for anything to expand their desirability. Right now they offer mostly overpriced screen protectors in a market where most buy the $5 ones and live with them just fine.
     
  12. Bubba Satori
    Expand Collapse
    Suspended

    Bubba Satori

    Joined:
    Feb 15, 2008
    Location:
    B'ham
    #12
    Are they going to make $10,000 watches, too?
     
  13. Apollonian
    Expand Collapse
    macrumors 6502a

    Apollonian

    Joined:
    May 10, 2010
    #13
    This really strikes me as a purchase Apple should have made. With their new battery case this seems like a logical acquisition, plus I honestly think Mophie has them beat on design and holds many patents in the field of battery cases which are of value.
     
  14. mac1984user
    Expand Collapse
    macrumors 6502a

    mac1984user

    Joined:
    Dec 10, 2009
    Location:
    United Kingdom
    #14
    Wow. What market are they targeting here? People feeling a twinge of nostalgia for 2008?
     
  15. Mac Fly (film)
    Expand Collapse
    macrumors 6502a

    Mac Fly (film)

    Joined:
    Feb 12, 2006
    Location:
    Ireland
    #15
    Hahahahahahagjfxjr!!
    There's hundreds of millions of potential customers out there.
     
  16. newdeal
    Expand Collapse
    macrumors 68010

    Joined:
    Oct 21, 2009
    #16
    I used to have one of those invisible shield things on my iphone 3g. Unfortunately it was only invisible until the edges got filled with pocket lint
     
  17. maflynn
    Expand Collapse
    Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #17
    Wow, didn't see this coming. I have to say, I really don't see the synergy in the acquisition, yes both make accessories for the iPhone but they're really two different products.
     
  18. powerboy123
    Expand Collapse
    macrumors newbie

    powerboy123

    Joined:
    Nov 25, 2015
    #18
    BAWWWHAHAHAAHAHAH~~~~.. This was eventually going to happen - I used to work at mophie. The writing was on the wall. And when one of your best customers says that their product is better than yours in THEIR store with THEIR logo on it.. well...

    I am just surprised someone would pay 100m for a company that essentially has nothing in the pipline and so many BETTER and CHEAPER products in the market. Am sure the execs made out with a parachute- that was the goal all along, right?
     

Share This Page