Zagg Aims to Expand Into Battery Cases With Mophie Acquisition

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 2, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Accessory maker Zagg, known for its InvisibleShield screen protectors and other Apple-related accessories, today announced an acquisition of mophie, a company that makes external battery packs and battery cases for Apple's iOS devices.

    According to a press release from Zagg, its acquisition of mophie will allow it to be the market share leader when it comes to battery cases, external batteries, screen protection, and tablet keyboards. Zagg has paid $100 million at deal closing for mophie, with a caveat that additional money may be paid out based on earnings over a 12 month period from April 1, 2016 to March 31, 2017.

    Going forward, Zagg will keep the mophie brand intact, continuing to sell mophie products under the mophie brand name. Zagg says mophie will retain its identity, messaging, and strategy, but cross-branded protects, like a Zagg tablet keyboard powered by a mophie battery, are possible in the future.

    Article Link: Zagg Aims to Expand Into Battery Cases With Mophie Acquisition
  2. farewelwilliams macrumors 6502a

    Jun 18, 2014
    i thought it would be the other way around, mophie buys zagg, but i guess overpriced screen protectors are a hot commodity.
  3. iamMacPerson macrumors 68030


    Jun 12, 2011
    Southern California/
    Interesting. I expect mophie will be run much like Zagg runs iFrogz. It's all owned by Zagg, but iFrogz gets its own brand name and product lines. I think the only things Zagg makes under both brands are headphones. I don't see how getting rid of a known name like mophie would be beneficial for Zagg sale wise. Mophie is known in the battery case industry. Zagg isn't. If I didn't know they were the same company, I'd pick a Mophie over a Zagg branded battery case any day.
  4. ghost187 macrumors 6502a


    Mar 18, 2010
    Great time to sell! Apple has already done everything possible to kill Mophie. iPhone 6 Plus, iPhone 6 battery case, and iOS 9 improved battery life quite significantly for me.
  5. Sirious macrumors 65816


    Jan 2, 2013
    United Kingdom
    Would we see screen protectors with built in batteries? :p
  6. jclo Editor


    Staff Member

    Dec 7, 2012
    Yep, updated the post, actually. I just heard from Zagg -- that is the plan. Mophie will retain its identity.
  7. Mac Fly (film), Feb 2, 2016
    Last edited: Feb 3, 2016

    Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    This must be bizzaro-world. Who would have guessed in a matter of years a screen protector company, and more recently tablet-keyboard company would be able to pay $100M to buy up a company in a complimentary field. $100M ffs. Yes, invisible shields aren't cheap, but that's a lot of profit for what we're talking about. Clever bastards. I'd love me $100M.
    Would we see forum nerds becoming standup comedians?
  8. rekhyt macrumors 65816

    Jun 20, 2008
    Part of the old MR guard.
  9. gigapocket1 macrumors 6502a

    Mar 15, 2009
    Perfect time to sell. With software getting more efficient. Battery cases are becoming obsolete. Especially if Apple introduced rapid charging in their next release?? Who needs a mophie if I can get my phone up to 50% in 15 minutes
  10. Pman17, Feb 2, 2016
    Last edited: Feb 2, 2016

    Pman17 macrumors regular


    Mar 12, 2011
    Dallas, TX
  11. OldSchoolMacGuy macrumors 68000


    Jul 10, 2008
    ZAGG is grasping for anything to expand their desirability. Right now they offer mostly overpriced screen protectors in a market where most buy the $5 ones and live with them just fine.
  12. Bubba Satori macrumors 601

    Bubba Satori

    Feb 15, 2008
    Are they going to make $10,000 watches, too?
  13. Apollonian macrumors 6502a


    May 10, 2010
    This really strikes me as a purchase Apple should have made. With their new battery case this seems like a logical acquisition, plus I honestly think Mophie has them beat on design and holds many patents in the field of battery cases which are of value.
  14. mac1984user macrumors 6502a


    Dec 10, 2009
    United Kingdom
    Wow. What market are they targeting here? People feeling a twinge of nostalgia for 2008?
  15. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    There's hundreds of millions of potential customers out there.
  16. newdeal macrumors 68020

    Oct 21, 2009
    I used to have one of those invisible shield things on my iphone 3g. Unfortunately it was only invisible until the edges got filled with pocket lint
  17. maflynn Moderator


    Staff Member

    May 3, 2009
    Wow, didn't see this coming. I have to say, I really don't see the synergy in the acquisition, yes both make accessories for the iPhone but they're really two different products.
  18. powerboy123 macrumors newbie


    Nov 25, 2015
    BAWWWHAHAHAAHAHAH~~~~.. This was eventually going to happen - I used to work at mophie. The writing was on the wall. And when one of your best customers says that their product is better than yours in THEIR store with THEIR logo on it.. well...

    I am just surprised someone would pay 100m for a company that essentially has nothing in the pipline and so many BETTER and CHEAPER products in the market. Am sure the execs made out with a parachute- that was the goal all along, right?

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