Zynga Shuts Down 'Draw Something' Creator OMGPOP After Spending $200M to Acquire It

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 4, 2013.

  1. macrumors bot

    MacRumors

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    #1
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    Last year, social game-maker Zynga acquired OMGPOP for roughly $200 million. OMGPOP is the development house behind the once-incredibly popular Draw Something.

    Today, Zynga is shutting OMGPOP down as part of another round of layoffs at the company. Zynga has laid off 18 percent of its staff -- 520 employees -- reports AllThingsD.
    Zynga has killed some 18 games in recent months and has been spending more resources on a transition to mobile games.

    Article Link: Zynga Shuts Down 'Draw Something' Creator OMGPOP After Spending $200M to Acquire It
     
  2. macrumors regular

    CGagnon

    Joined:
    Jun 24, 2007
    #2
    I think everybody except for Zynga saw this coming way before they even acquired OMGPOP
     
  3. macrumors member

    Joined:
    Sep 14, 2010
    #3
    Sounds about right. ;)
     
  4. macrumors 6502a

    jbennardo

    Joined:
    Jun 16, 2009
    #4
    Finding out you were laid off via Facebook - ouch. :rolleyes:
     
  5. macrumors 601

    Joined:
    Jul 4, 2007
    Location:
    Denver Colorado
    #5
    Yes, people began seeing the light and realizing paying to plant virtual strawberries was a waste of money. They began losing players well over a year ago and now Zynga is in bad shape. Buying Draw Something was a huge mistake. Bet they won't be doing something like that ever again.
     
  6. macrumors regular

    Joined:
    Jun 29, 2012
    #6
    Did they really think Draw Something would be popular forever? Sheesh...
     
  7. macrumors 603

    ArtOfWarfare

    Joined:
    Nov 26, 2007
    #7
    This makes sense.

    It makes sense that all these casual games crash eventually - Draw Something, Hanging/Words/Chess with Friends, Guitar Hero, etc... - what doesn't make sense is the ones that don't crash, like Angry Birds. Or is that also on its way down?

    I guess it's the same thing always... People get bored of games eventually. Except Boggle, CatchPhrase, and StarCraft which somehow never get old...
     
  8. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #8
    The word is SAD. Now Draw Something!



    Filed under: who cares.
     
  9. macrumors 604

    Joined:
    Sep 23, 2003
    #9
    2900 employees after layoffs? Hard to even imagine what that many people were working on considering the product they put out. It seemed like a big advantage of working on social/mobile gaming is that it required less manpower to create the content compared with giant console titles.
     
  10. macrumors 65816

    TouchMint.com

    Joined:
    May 25, 2012
    Location:
    Phoenix
    #10
    Zynga is enemy number 1 so this is good to hear!!

    OMGPOP had some great devs and I actually see this as good news. First off hopefully they got some of that 200mil. Second off now that they are out from under that horrible company they can get back to making some creative games instead of just copying everything and buying customers.
     
  11. macrumors 68030

    Tinmania

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    Aridzona
    #11
    I think it was popular for about 3 weeks. I cringe just thinking about it now. Strange gameplay and took way too much time for a quick game (well, unless you happen to be a quick sketch artist I suppose).



    Michael
     
  12. macrumors newbie

    cassiar

    Joined:
    Feb 7, 2013
    Location:
    Vancouver, BC
    #12
    Zynga always made me uncomfortable. I don't really know why. They just seem sleazy. Maybe it's because of all the IAP's. Or the fact that they I feel like the lucked out with some early hits and yet never really understood out to make great games.

    I am kind of glad to see them go.
     
  13. macrumors 68030

    Amazing Iceman

    Joined:
    Nov 8, 2008
    Location:
    Florida, U.S.A.
    #13
    They expand too fast based on a too optimistic forecast. The bubble inflated so much that OMGPOPed!

    it's always better to expand rationally. Many other companies have popped due to too accelerated growth, take INACOM as an example.
     
  14. Tinmania, Jun 4, 2013
    Last edited: Jun 4, 2013

    macrumors 68030

    Tinmania

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    #14
    Some day, and that day may never come, buying a company that begins with "OMG" will be considered a crazy thing to do.



    Michael
     
  15. macrumors 6502a

    Joined:
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    #15
    Too bad the guys at Zynga didn't learn how to draw a bubble.

    [​IMG]
     
  16. macrumors regular

    Joined:
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    Location:
    Texas
    #16
    The potential was there for sure. The mechanics, UI, IAP, and other things prevented it from having lasting value.
     
  17. macrumors regular

    Joined:
    May 14, 2013
    #17
    Anything labeled "Zynga" is terrible.
     
  18. macrumors 65816

    OldSchoolMacGuy

    Joined:
    Jul 10, 2008
    #18
    Now they're betting everything on being able to convince the US government to legalize online gambling nationwide and thinking they'll then take that market.

    Keep in mind that they also cut 5% of their employees in October of last year and killed 10 games.

    Both CFO Dave Wehner and chief game designer Brian Reynolds have left the company in the past few months.

    They're headed down the toilet and I think most saw it coming.
     
  19. macrumors regular

    Joined:
    Jul 25, 2011
    #19
    Only if iPad has native support for pressure sensitivity, I would not use it for drawing.
     
  20. macrumors 6502a

    JayCee842

    Joined:
    Jan 21, 2013
    #20
    No, it wasn't going to last forever, nor would it be able to. All these games except Angry Birds are fads.
     
  21. macrumors regular

    Joined:
    Apr 26, 2011
    #21
    I would love to know how they are using 2,900 people to make apps and Facebook games.
     
  22. macrumors 65816

    Joined:
    Nov 30, 2010
    #22
    After using smartphones for the last 5 years or so, I figured that the only Apps that get used regularly are

    1) Browser
    2) Email
    3) Weather
    4) News
    5) Radio(Tunein,iHeartRadio etc)
    6) Stocks
    6) Facebook and Twitter (I don't use neither, btw)

    The rest of them are all passing fad's. I haven't touched any of the other apps in ages...

    I am sure others have other apps they use on a regular basis.

    But, to buy a company based on their app for millions of dollars is a risk..
     
  23. macrumors 68000

    pubwvj

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    Location:
    Mountains of Vermont
    #23
    Are they playing Whack-A-Mole with acquisitions and games?
     
  24. macrumors 6502

    Joined:
    Aug 8, 2007
    #24
    Well, Angry Birds didn't start out as a fad, but they sure ran it into the ground with multiple games with slightly different settings, and the excessive merchandising and now the forthcoming movie.
     
  25. macrumors newbie

    Joined:
    Jun 14, 2009
    #25
    So they drop "draw something"... And create "draw something 2" lol
     

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