I got the email about this Friday morning. About 1:30 p.m. I had me an iPad Air. Got sick and tired of the "wait a minute ..." response of my iPad 3. Inlcuding gift cards as cash -- I go to Target all the time -- and counting my $150 trade-in, I spent right at $370 to upgrade from a 32GB iPad 3 to a 32GB iPad Air. I even got a white one now, which is what I wanted when I got the 3.
Aside from my backup corrupting on my computer, thus killing all the notes I took in Notability in classes, yay for me. I had wanted to wait for Touch ID, but I wouldn't have gotten near as much of a deal. I've got a 5S, so if payments ever happen I'll be good on Touch ID.