This week I upgraded from PS3 to PS4 blow and popped in a Blu-ray movie this morning. The image quality jump is huge! Colours are more vivid, grain reduced and overall clarity is better. While the image is a touch softer if you sit very close, it’s not far from 4K Movies on iTunes. Oblivion in particular, looks absolutely stunning now and is near 4K in clarity. Obviously HDR and 60hz is missing but that's OK. If any of you 4K ATV owners are considering watching 4K only but have an old Blu-ray player, replace it with a new one and it will breath new life into your Blu-ray collection. I was going to top buying 1080p BD but now I will resume as they aren’t expensive and have the benefit of DTS Master Audio.