Alright, so I plop down a little over $2100 for a new 17" iMac this weekend at my local Apple store. Forgot to ask about 10.2, just assumed I would be able to pick it up at my Apple store free of charge since I just bought this iMac. (like I did the 10.1 update which was also $10-20 bucks through the mail if I remember correctly). I forgot to ask this when I bought it so I called this morning: Me - "I just bought the new iMac this weekend, am I entitled to a free update to 10.2 later this month?" Apple - "Yes, but you have to pay $19.95 shipping from Apple." Me - "I can't just pick it up there like I did the 10.1 update?" Apple - "No, you have to call Apple to order." Me - "OK, thanks." So I'm thinking, alright, so maybe I'll get it early from Apple since it's already being boxed up and at the very least I'll have it on release day since it is being shipped from the manufacturer. So, I call Apple. Me - "I just bought a new iMac this weekend, calling to order 10.2" Apple - "Sure, takes all my information. Your total with tax is $21 and some change. I need a CC now." Me - "Sure, and you are shipping the updates overnight express, correct?" Apple - "No sir, we are shipping the US Mail." Me - "Express service?" Apple - "No sir, regular service?" Me - "You're charging me $19.95 plus tax to send me 2-3 CDs via regular mail? <meanwhile thinking to myself Steve Jobs must be packing these himself...>" Apple - "Yes sir." Me - "Can you tell me when it will ship?" Apple - "The updates will ship within 24 hours of release date, which is the 24th of August." Me - "So you mean to tell me I have to wait another 7-10 business days after release to receive my upgrade when I just spent over $2100 on this computer?" Apple - "<getting frustrated with my attitude> There's nothing I can do about that sir." So I ordered anyways, as I sure as heck ain't paying $129 just to get it on release day. At any rate, this is total total BS...I don't know what kind of packaging they are using, or how much it is costing them to get these ready to ship (handling costs), but I'd venture a guess that it isn't any more than 7-8 bucks each, leaving them a healthy 120% profit on each 'upgrade'. I'm sorry, this is total crap. The least they can do is ship it to their retailers and let the consumer decide (ala 10.1). Sorry, just a bit hot under the collar right now. It's not the $20 bucks, it's the principle of the thing.