Candle From Twelve South Promises 'New Mac' Scent

[MacRumors]

Popular accessory maker Twelve South has come out with a line of merchandise to promote the brand, ranging from T-shirts and cups to a candle that's been causing quite a stir on the Internet over the last couple of days.

Made from soy wax, Twelve South's candle promises to deliver a "New Mac" smell, as in the smell you get when you take a whiff of a freshly opened and unboxed MacBook Pro, MacBook Air, or other Mac product.

According to Twelve South, the "New Mac" candle features notes of mint, peach, basil, lavender, mandarin, and sage, which somehow magically combine to mimic the smell of a new Mac.

If you think you've seen everything, here's a new one... Ever open up a new Mac box and smell it? (or is that just us?) We took that scent - and literally bottled it. Meet the New Mac Soy Candle. No kidding. It's kind of awesome.

Twelve South is pricing its New Mac candle at $24, and it's been so popular with Apple enthusiasts that it's temporarily sold out. The company expects to have more available for purchase later this month.

Twelve South's merchandise page also features a water bottle, coffee mug, t-shirt, drink cooler set, and hat, all ranging in price from $14 to $29.

Article Link: Candle From Twelve South Promises 'New Mac' Scent

 

[PoppaKap]

Is it April 1st?

 

[Bbqthis]

If I want that new Mac smell, I'd rather just buy a new Mac. Oh wait...

 

[keysofanxiety]

Wait, what?

 

[Nevaborn]

I wouldn't mind trying that actually as the smell of a new product is nice. Like the smell of a new shopping catalogue at Christmas as a child.

 

[Boatboy24]

Now I've seen everything.

 

[Mac Fly (film)]

Limonene + ozone = formaldehyde.

 

[MH01]

This is just sad.

 

[Born Again]

Lol I sent in this tip!

 

[ckelley]

The only "New Mac" anything these days...

 

[2010mini]

This is right up there with the pet rock

 

[jimbobb24]

I am thinking about sending a 100 of these to Cook - hint hint buddy.

 

[Saipher]

Wait, is this for real?! What's next?? A candle that smells like Tim Cook's underwear?? lol

 

[macduke]

*Checks calendar*

Well, there is a 4 and a 1 in the current date.

 

[CarlJ]

This is just kind of stupidly awesome. Points for originality.

 

[testcard]

Sniffing a new Mac is something I've avoided until now. Looking forward to the scent of a new Watch.

 

[naeS1Sean]

Lol I sent in this tip!

I also saw it on 9to5Mac yesterday afternoon.

 

[miknos]

"temporary sold out".

Yeah, riiiiight.

 

[jamesarm97]

Interesting. They are about 30 minutes from my house, I should go see if I can get a tour one of these days.

 

[masterhiggins]

Coincidentally it also smells like burning money.

 

[ateslik]

hilarious comments, lol. hilarious product too, haha!

 

[Larry The L]

Smellgate

 

[Traverse]

My reaction whilst reading the product description:

 

[predation]

My car is going to smell like a new mac! Yassssss.

 

[44267547]

So...huffing a Mac Scent? Gotcha.