All Three 2017 iPhones Said to Feature True Tone Displays

[MacRumors]

Apple's widely expected trio of new iPhone models will all feature True Tone displays, according to investment bank Barclays.

True Tone display technology is currently exclusive to the 9.7-inch iPad Pro​

Barclays said the tentatively named iPhone 7s, iPhone 7s Plus, and iPhone 8 with an OLED display will each include a "full spectral sensing" ambient light sensor for the purpose of a "True Color" screen. The sensors are expected to be supplied by Austrian semiconductor manufacturer AMS.

An excerpt from the research note obtained by MacRumors:

For the expected iPhone 7S models, as well as the iPhone 8, we think ams's content increases due to the inclusion of its full spectral sensing ambient light sensor, as already seen in the iPad Pro for that device's True Color screen functionality. We estimate this to be a material step-up in content from the $0.60 range to $1.00.

Apple's only existing device with a True Tone display is the 9.7-inch iPad Pro, which uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the color temperature of the light in its surrounding environment, whether indoors or outdoors.

If you are standing in a dimly lit room with incandescent light bulbs, for example, the display would appear warmer and yellower. If you are standing outside on a cloudy day, meanwhile, the display would appear cooler and bluer.

In some ways, a True Tone display is similar to Night Shift, a newer feature on the iPhone and Mac that, when enabled, shifts the display to a warmer and yellower temperature. The feature is based on research that shows exposure to blue light during the evening hours can disrupt or delay a person's sleep.

The inclusion of a True Tone display is not a rumor we have heard previously for the 2017 iPhone lineup, expected to be announced in September, but it is certainly a plausible one. Most display rumors to date have focused on the high-end iPhone model switching to an edge-to-edge OLED display.

Last year, a few reports incorrectly said the iPhone 7 would feature a True Tone display, citing a prediction by KGI Securities analyst Ming-Chi Kuo.

The confusion may have stemmed from the fact that Kuo said the iPhone 7 would "copy the panel features of the 9.7-inch iPad Pro." However, Kuo never specifically mentioned True Tone, but rather the adoption of a wide color display based on the DCI-P3 color gamut, a prediction that turned out to be accurate.

Today's research note was compiled by Barclays analysts Andrew Gardiner, Hiral Patel, Joseph Wolf, Blayne Curtis, and Mark Moskowitz.

The second-generation 12.9-inch iPad Pro is also rumored to feature a True Tone display.

Article Link: All Three 2017 iPhones Said to Feature True Tone Displays

 

[Sunny1990]

OLED display only on iPhone 8 i am going to buy that one.

 

[44267547]

This would be a nice advantage if true. Once you experience this feature in the 9.7 Pro, you really appreciate it how it adjusts to warmer tones.

 

[Brookzy]

Great news. The True Tone display on the 9.7" iPad Pro is just awesome.

 

[true god]

Very nice.

 

[AbSoluTc]

My screen is yellow!

That's just true tone bro!

 

[Enabledobject]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

 

[Ds6778]

Wonder why its taken as long as it has.

 

[HJM.NL]

Nice and all.... but.... BRING ME TE MACS

 

[Nick A]

OK but please be OLED. It's 2017 and OLED displays are just simply better technology.

 

[TheChemist]

Cricket Apps. Many Cricket Apps.

 

[Paddle1]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

The 8 is supposedly more expensive.

 

[44267547]

OLED???

OLED and Tru-Tone display are two different things. We get it, you want an OLED display. Tru-Tone is a feature built into the display.

 

[Appleaker]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

It's not going to be called 8.

 

[Sunny1990]

This would be a nice advantage if true. Once you experience this feature in the 9.7 Pro, you really appreciate it how it adjusts to warmer tones

Yeah !!! sorry but my iPhone 7 display is already warmer compared to my other iPhones

 

[Juicy Box]

Barclays said the tentatively named iPhone 7s, iPhone 7s Plus, and iPhone 8 with an OLED display will each include a "full spectral sensing" ambient light sensor for the purpose of a "True Color" screen.

I didn't think this would happen but many rumors are showing having a 7s model a long with the 8.

So basically, we will have the new iPhone 8, and a 6sss model for 2017.

 

[44267547]

Yeah !!! sorry but my iPhone display is already warmer compared to my other iPhones

The article clearly explains what Tru-Tone is.

 

[Polyphonie]

My screen is yellow!

That's just true tone bro!

It could also be Night Shift (although Night Shift is more orange than yellow).

 

[NMBob]

Good luck artists! I hope Apple's concept of how your stuff should look matches your own concept. This is just stupid.

 

[DotCom2]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

Just like no one expected them to come out with a regurgitated iPad Air.

 

[JM]

That's a nice addition. Good selling point, methinks.

 

[Michaelgtrusa]

It should look nice when it come out.

 

[JM]

Anyone remember "REALTONE JUKEBOX!!!!!" on the old flip phones in early 2000's.

That's what I think of Truetone. Same voice saying "TRUE-TONE!"

 

[zone23]

Good luck artists! I hope Apple's concept of how your stuff should look matches your own concept. This is just stupid.

Are you sure that you understand how the display works?

 

[paulryp]

WOOPIE****INGDO. If thats a selling point lol. Everyones moved to HDR. I will take an S8 over anything Apple has to offer this year.