Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino

[MacRumors]

Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X.

The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two videos.

Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke.

Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads.

You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The "Alien" ad will air following Childish Gambino's performance, while the "Amigos" ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.

Article Link: Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino

 

[scrapesleon]

Using migos mainstream garbage and they even removed it

 

[TimUSCA]

I actually really like animojis, but these are really cringey ads.

 

[Sirious]

The Alien always reminds me of Tim Cook since the keynote lol

 

[travelsheep]

I just bought Apple stocks. Bring it on Apple ! Nothing is too stupid as long as it makes money.

Still having some hope for the MacBook Pro lineup though ... small hopes ... a man is still allowed to dream... right?

 

[kildraik]

The turd emoji in, “Stir Fry,” is perfect and appropriate in every conceivable way. Barf.

It reminds me of the quote from a character in the episode, “First Contact,” in Star Trek: TNG...

TROI: One of the things we monitor are your broadcast signals, your journalism, your music, your humour. Try to better understand you as a people.

MARISTA: I hate to think how you would judge us based on our popular music and entertainment.​

 

[stoopkidblues]

The turd emoji in, “Stir Fry,” is perfect and appropriate in every conceivable way. Barf.

Hahaha, terrible album! Culture 1 was decent but they could’ve kept this one. Smh

 

[Uni Grad]

This is awesome.

 

[mcfrazieriv]

Interesting way to personify a device. Under jobs it was comedians pretending they were the computers. Now we have animoji's singing on screen.

 

[JediZenMaster]

I like this and Animojis are awesome as well as the future of Face tracking apps.

 

[thisisnotmyname]

I'll probably be in the minority but I liked these. I also liked all the amateur Animoji karaoke things too.

 

[smacrumon]

Childish Gambino x Animoji. I enjoyed this ad.

 

[thisisnotmyname]

Using migos mainstream garbage and they even removed it

I wonder why the pulled it, I thought it was great.

In before YouTube rights management or DMCA troll incorrectly flagged it

 

[UltimateSyn]

The Gambino commercial is one of my all time favorites.

 

[ipedro]

Update: Apple has removed the Migos ad from YouTube shortly after uploading it. We'll re-add it to the post when it returns to Apple's YouTube channel.

Well yeah... that song contained the words “p*ssy” and “n*gga”. I don’t know how that made it through the entire production process and got released.

Adweek has both ads: http://www.adweek.com/creativity/ap...minated-songs-in-amusing-ads-for-the-grammys/

 

[boshii]

The alien animoji always activates my tryptophobia.

 

[sdz]

Wow. That is a new low for Apple.

 

[dan9700]

Migos really the worst mumble trap sound apple could at least do an artist with talent

 

[fatalogic]

Lmao at Apple using Stir Fry for their commercial. They clearly didn't research the lyrics. This is almost as bad Google using ODB's Shimmy Shimmy Ya.

 

[NMBob]

I almost made it all of the way through the first one. 10s for the second one. Got bored.

 

[codydale]

I think they are fantastic and light-hearted - as has every person I have shared them with.

Gosh some people are so cynical...

 

[Bacillus]

Oohhh - Eddy never was soo close to his own tv channel (with his ambiance and stars)

 

[johnfrombeyond]

If that doesn't make you smile, you are dead inside

 

[thadoggfather]

Steve would be weirded out by the strange directions Apple has taken over the years since his passing

 

[psingh01]

20 years from now they'll be talking about this like they talk about the "Think Different" campaign.