Apple Clarifies Formatting of iPhone XS, iPhone XS Max, and iPhone XR Names

[MacRumors]

MacRumors has received confirmation that the names of Apple's latest iPhone models are to be stylized with a capital X, followed by the S or R in Small Caps, which are lowercase characters resembling uppercase letters:
iPhone Xs
iPhone Xs Max
iPhone X?If the option to use Small Caps is not available, then both the X and S or R are to be stylized in fully capitalized letters:
iPhone XS
iPhone XS Max
iPhone XRIn other words: iPhone Xs, iPhone Xs Max, and iPhone Xr with the final letter being lowercase is incorrect styling.

This might seem like trivial information to report, but there has been quite a bit of confusion over the past week in relation to the proper names of the latest iPhone models. Apple didn't help the situation, using everything from XS to Xs to Xs in Small Caps on its product pages, press releases, and support documents. Sometimes, the S and R are even in squares.

The final answer, we're told, is caps XS and XR. Apple even updated its iOS 12 press release, changing Xs and Xr to XS and XR:

iPhone names solved!I've received official confirmation that it is iPhone XS / iPhone XS Max / iPhone XR, capitalized, unless Small Caps are available, in which case it is iPhone Xs / iPhone Xs Max / iPhone X?. Apple even updated its iOS 12 press release with caps XS and XR. pic.twitter.com/sQpxb4HSRv - Joe Rossignol (@rsgnl) September 18, 2018

Now, we can move on.

Article Link: Apple Clarifies Formatting of iPhone XS, iPhone XS Max, and iPhone XR Names

 

[Nicksd84]

Man... these names are so bad. Oh well.

 

[asdavis10]

I don't care as long as my XS Max gets delivered on Friday.

 

[CaptMarvel]

I mean, technically I’d be offended if someone spelled my name incorrectly too.

 

[AppleFan91]

iPhone (6.1)
iPhone Pro (5.8 & 6.5)

Just do it, Apple.

 

[brian3uk]

i'M gOnNa SpElL iT hOwEvEr I wAnT

 

[44267547]

I usually use Siri for dictation to figure that out, but we all know she’s not exactly accurate.

 

[mashdots]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

 

[yesjam]

Here's my question: will it be iPhone XI or iPhone 11? Sound off!

 

[BootsWalking]

When you have to quibble about capitalization then you might have gone with the wrong product names.

 

[5105973]

I’m getting the 256 GB Gold Maximum Excess. Done. It’s my phone and my thousands of dollars and I’ll call it whatever the $$$$ I want. However you media folks do what you must to avoid being shunned.

 

[44267547]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

Liquid Retina.

 

[newyorksole]

I hate when people would write 4s/5s etc. It should always be in caps.

 

[Return Zero]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

I'm going for remix. When you remix a song, it often means you simply change the genre (country to EDR or something).

The XR is kinda like a song that was written in iPhone 8 style, then remixed to the X/XS genre (or vice versa??).

 

[twocents]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

Here's what comes to mind: iPhone XR, X Ridiculous, X Rubbish, X Retread, X Refuse, X Recycled, X Redo, and
my personal favorite, X Really?

*Just to clarify, please have a sense of humor while reading these

 

[Molson]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

R for Retina - the iPhone XR is essentially the old iPhone X

S for Super Retina - the new high res screen

Max for biggest - obviously.

 

[darkarn]

Liquid Retina.

I was expecting "eXtremely Relentless" as your answer!

 

[BenTrovato]

This thread is hilarious! iPhone XS... I really don't care if someone types Iphone xS max or if they use the proper capitalization

 

[javco]

This would never happened with Jobs. It can be seen as a small detail a stupidity for must, but in fact reflects how Tim is not engaged at all, he is now a super star giving interviews to everyone and appearing everywhere he can.

 

[Tekelley15]

Oh man! What a relief! These last 7 days had me tossing and turning in bed. I’m so glad y’all spent the time writing this story. Finally I can get some sleep. RIP apple induced insomnia.

 

[Nicksd84]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

I honestly think it's that r comes before s because that's intuitive to people that it's a lesser model than the s, lol.

 

[EM2013]

Oh good, now I can sleep peacefully.

 

[johnyslats]

I think the real mystery is what the 'R' in XR stands for. Reduced? ColoRed? Anyone want to take a swing?

RAINBOW (full colour spectrum to be completed in 2019)

 

[macduke]

So what are they going to do next year with the 11? XIS? XIR? X2S? X2R? 11S? 11R? Normally it would just be 11, but now it's segmented.

Also, iPhone XE, please.

 

[shawnbet]

https://www.apple.com/iphone/compare/

Someone should tell their web design team...