After the initial wow factor I don't see how useful 3d maps will be in the long term. Probably just as useful as street view and satellite view are now. Useful, but for the average commuter it does not serve an important purpose. What I don't get is why people aren't talking about the potential for turn by turn in the new maps. An Apple executed turn by turn feature would be a game changer. We know that Apple has been collecting anonymous traffic data since 2009 so it definitely would not be a rushed hack job. The current App store nav apps are good but the traffic aggregation still needs work. Plus Apple could integrate Siri into the mix making it really convenient and safe. Siri does a great job of locating businesses. It only makes sense that she would help you navigate to those businesses as well. The possibilities are endless. The thought that an address link embedded into a website could now link me to a well executed turn by turn mode instead of the useless google maps app is really huge in my book.