ORIGINAL The 3G iPhone could arrive in the UK in July, costing as little as £100, according to reports. Steve Jobs is expected to unveil the phone at Apple's Worldwide Developers' Conference on 9 June, with The Times reporting a UK release slated for some time in July. If the report proves accurate, it represents a marked shift in attitude for Apple, which left Britons waiting five months for the original to hit these shores. As part of a new strategy aimed at boosting sales, various sources are also claiming Apple will allow operators to subsidise the device, which could see the price tumble from the original £269 to just £100. In other parts of Europe the prices could even fall lower, though this is unlikely in the UK due to Apple's exclusive multi-year contract with O2. The Cupertino-based company has set itself an ambitious aim of selling 10 million iPhones globally by the end of this year, and any price reduction could be seen as a way of propelling the company towards the goal. Apple says it is not commenting on the story.