Apologies if this thread is unnecessary but thought I'd post some feelings towards the 5c. I currently have a 5, and when the c was announced I felt a little underwhelmed. I've continued to feel that way about it since just now, when I finally watched the 'launch video', if you will, on the Apple website. I have to say, the phone looks really nice! The vid showing the process of how the phone is made, the different colours and how iOS7 can match your chosen exterior choice is pretty damn great! It kinda sets it apart and lets you be more individual than you could be with just a coloured case etc. I even found myself wondering what colour I'd choose, and only managed to narrow it down to blue, white or yellow! I'm currently planning on buying a 5s in white and gold to replace my black 5, which I have to say I tired of quickly aesthetic wise. I also didn't appreciate all of the small chips the handset quickly gathered despite my being careful! I almost like the simplicity of the 5c, the fact it's made of a high gloss plastic that is just one piece all the way round. I almost favour it to the bordered look of the 5 / 5s. It's left me in a slight predicament as to what to do now to be honest! From being quite single minded and focused solely on the more premium handset I kinda dismissed the c a little too quickly, but feel that may have been foolish. I still stand by the fact the 5c is a little too overpriced, only when compared to the 5s which is being billed as their premium model. There's too little a difference money wise for the pricing of the c to sit comfortably with me! That aside, I really like it! Anyone else enjoying the 5c / ordered one / looking forward to taking delivery of theirs?! Anyone done what I have and started to like it?! Be interesting to hear your comments!